Marketing Expert – Executive Assistant

Blümlein AI & Automation GmbH

Marketing Expert combining lead generation and executive assistance at Blümlein AI & Automation GmbH. Collaborating on marketing strategies and ensuring efficient executive operations.

Posted 6/4/2026full-timeSchwäbisch Hall • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Combination of marketing & lead generation with operational support for executive management
Create and implement marketing initiatives to generate leads (inbound & outbound)
Develop and maintain lead funnels (e.g., LinkedIn, newsletter, webinars, events)
Pre-qualify leads (needs, maturity, decision relevance)
Structured handover of qualified leads to Sales
Maintain and improve lead data (CRM & automations)
Support LinkedIn presence & content planning
Preparation and follow-up for campaigns, webinars and events
Support in the executive management’s day-to-day operations
Appointment, follow-up and priority management
Preparation of documents, presentations and decision-making materials
Structuring information, tasks and topics
Proactive thinking and lightening the executive’s daily workload

Requirements

What you’ll need

Several years of experience in marketing, growth or lead generation (B2B)
Solid understanding of sales processes & lead qualification
Excellent communication skills – written & verbal
Comfortable with phone calls and direct customer communication
Fluent German, both written and spoken
Structured, reliable and independent working style
Ability to follow existing processes and implement them accurately
Open to feedback (tough love rather than ego)
Self-responsibility, proactive thinking and a hands-on mindset
Discreet and professional handling of sensitive information
Calm, pleasant and persuasive voice
Nice to have (not mandatory): experience with tools such as CRM systems, marketing automation, LinkedIn, email/newsletter tools
Experience with Outlook, ClickUp, CloseCRM, ActiveCampaign or similar tools
Affinity for digital tools, automation & AI topics

Benefits

Comp & perks

Genuine A-player environment – motivated people, no blockers
Significant responsibility & scope to shape your role
Close collaboration with executive management
Clear processes, short decision paths, no politics
Opportunity to progress toward Sales / Business Development
Performance is noticed, appreciated and rewarded
Flexible working & high degree of autonomy
Work on highly topical subjects around AI & automation

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

lead generationlead qualificationmarketing initiativesCRMdata managementcontent planningevent preparationsales processesautomation

Soft Skills

communication skillsstructured working stylereliableindependentproactive thinkingself-responsibilitydiscretionprofessionalismpersuasiveness