Marketing Expert – Executive Assistant to Management

Blümlein AI & Automation GmbH

Marketing Expert responsible for lead generation and executive support at Blümlein AI & Automation. Working on innovative solutions in AI and automation for SMEs in Germany.

Posted 5/19/2026full-timeSchwäbisch Hall • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Combination of marketing and lead generation with operational support for the management
Build and implement marketing measures for lead generation (Inbound & Outbound)
Develop and maintain lead funnels and journeys (e.g., LinkedIn, newsletter, webinars, events)
Pre-qualify leads (needs, maturity, decision relevance)
Structured handover of qualified leads to Sales
Maintain and further develop lead data (CRM & automations)
Support LinkedIn presence and content planning
Prepare and follow up on campaigns, webinars and events
Support the management in day-to-day operational tasks
Manage appointments, follow-ups and priorities
Prepare documents, presentations and decision-making materials
Structure information, tasks and topics
Proactively think ahead and relieve the management in daily operations

Requirements

What you’ll need

Several years of experience in marketing, growth or lead generation (B2B)
Solid understanding of sales processes and lead qualification
Excellent communication skills – written and verbal
Comfortable with phone calls and direct customer communication
Very good German, both written and spoken
Structured, reliable and independent working style
Ability to follow existing processes and implement them carefully
Openness to feedback (tough love rather than ego)
Self-responsibility, proactive thinking and a hands-on mentality
Discreet and professional handling of sensitive information
Calm, pleasant and convincing voice
Nice to have (not required): experience with tools such as CRM systems, marketing automation, LinkedIn and newsletter tools
Experience with Outlook, ClickUp, CloseCRM, ActiveCampaign or similar tools
Affinity for digital tools, automation and AI topics

Benefits

Comp & perks

Genuine A-player environment – motivated colleagues, no blockers
Significant responsibility and room to shape your role
Close collaboration with the management
Clear processes, short decision paths, no politics
Opportunity to grow toward Sales / Business Development
Performance is recognized, appreciated and rewarded
Flexible work and high personal responsibility
Work on highly relevant topics around AI and automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationlead qualificationmarketing automationCRMB2B marketingcampaign managementdata managementcontent planningevent managementsales processes

Soft Skills

excellent communicationstructured working stylereliableindependentproactive thinkingself-responsibilityopenness to feedbackdiscretionprofessionalismconvincing voice