VP Marketing

BJAK

VP Marketing leading marketing strategy and campaigns for a fintech platform in Southeast Asia. Drive user acquisition, retention, and brand awareness through creative marketing initiatives.

Posted 6/21/2026full-timeLondon • 🇬🇧 United KingdomLead💰 £90,000 - £110,000 per yearWebsite

About the role

Key responsibilities & impact

Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA).
Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.
Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.
Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging.
Shape and evolve the BJAK brand voice and positioning across platforms.
Manage creative production with internal teams and external agencies/freelancers.
Analyze data and market trends to generate insights and strategic improvements.
Collaborate with product, design, sales, and data teams to align marketing with business goals.
Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions.
Support go-to-market (GTM) efforts for new products and features.

Requirements

What you’ll need

4–7 years of experience in marketing, with exposure to both strategic planning and execution.
Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership.
Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM.
Ability to lead creative production across digital formats — video, static, and copywriting.
Strong data literacy — you can analyze results and translate them into clear decisions.
Experience managing budgets, agencies, and external vendors.
Excellent communication, project management, and stakeholder engagement skills.
Based in London with remote/hybrid work flexibility.

Benefits

Comp & perks

Competitive compensation with performance bonuses
Ownership of high-impact marketing campaigns with regional exposure
A fast-growth environment where your work moves the needle
Hybrid work flexibility with high autonomy and clear accountability
A chance to shape the future of a leading Southeast Asian fintech brand.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingdigital strategycross-channel marketingcontent marketingdata analysisSEOpaid mediacampaign managementbudget managementKPI tracking

Soft Skills

leadershipcommunicationproject managementstakeholder engagementcollaborationstrategic planningcreative productiondata literacyresource allocationinsight generation