BJAK

Head of Marketing

BJAK

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £90,000 - £110,000 per year

Job Level

Lead

About the role

  • Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities
  • Build, hire, and lead the UK marketing team from scratch
  • Drive user acquisition, retention, and revenue growth across channels
  • Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more
  • Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV
  • Establish and evolve BJAK’s brand positioning and voice in the UK
  • Build and scale the content and creative engine (landing pages, campaigns, video, copy)
  • Manage agencies, freelancers, and internal stakeholders to deliver high-quality output
  • Partner with product, design, data, and commercial teams to align on business goals
  • Own the marketing budget, forecasting, and ROI optimization
  • Lead go-to-market (GTM) strategy for new products and features
  • Continuously leverage data and insights to refine strategy and execution

Requirements

  • 7–12 years of experience in marketing, across strategy and execution
  • Proven track record in scaling marketing and driving measurable growth
  • Strong expertise in performance marketing and full-funnel strategy
  • Experience building or leading teams, ideally in a startup or high-growth environment
  • Deep understanding of paid media, SEO, content, CRM, and analytics
  • Strong data literacy and decision-making capability
  • Experience managing budgets, agencies, and stakeholders
  • Excellent leadership and communication skills
  • Based in London (hybrid flexibility)
Benefits
  • Competitive compensation with performance bonuses
  • Full ownership of UK marketing strategy and execution
  • Opportunity to build and lead a team from scratch
  • A fast-growth environment where your work directly impacts business outcomes
  • High autonomy with clear accountability
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketinguser acquisitionretentionrevenue growthpaid mediaSEOcontent marketingCRManalyticsGTM strategy
Soft Skills
leadershipcommunicationdata literacydecision-makingteam buildingstakeholder managementstrategic thinkingcollaborationcreativitybudget management