BJAK

Digital Marketing Executive

BJAK

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
  • Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
  • Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
  • Collaborate with content and design teams to craft high-performing ads and landing experiences.
  • Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
  • Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
  • Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
  • Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
  • Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
  • Conduct audience research and segmentation to target high-intent and high-converting user groups.
  • Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Business, or related field.
  • Proven experience in digital advertising operations or performance marketing roles.
  • Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
  • Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.
  • Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms.
  • Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager.
  • Familiarity with retargeting strategies, audience segmentation, and programmatic display.
  • Exceptional attention to detail and the ability to manage multiple campaigns at once.
  • Certification in Google Ads, Meta Blueprint, or similar is highly desirable.
Benefits
  • Competitive salary and performance-based bonuses.
  • Ownership of campaigns that directly impact revenue and growth.
  • Exposure to regional markets and cross-functional collaboration.
  • A team that values clear thinking, fast execution, and measurable outcomes.
  • Hybrid work flexibility in London with high autonomy.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital advertising operationsperformance marketingA/B testingconversion trackingaudience researchsegmentationbidding strategiesad formatscampaign structuresretargeting strategies
Soft skills
attention to detailcollaborationmulti-taskinganalytical skills
Certifications
Google AdsMeta Blueprint