Bitwerx, Inc.

Growth Marketing

• Develop and execute a comprehensive go-to-market and sales strategy to achieve aggressive revenue targets
• Build and manage a scalable sales pipeline with disciplined forecasting, qualification, and close rates
• Personally engage with strategic enterprise prospects to drive deal progression and win new business
• Identify new market segments and revenue opportunities aligned with Bitwerx’s core capabilities
• Define, track, and report on key sales metrics and conversion performance to drive accountability
• Build the foundation for scalable sales operations by selecting and implementing tools to manage pipeline visibility and performance
• Establish repeatable sales processes, performance dashboards, and KPI frameworks
• Partner with the President, COO, and Finance to develop pricing, quota, and compensation models aligned to growth goals
• Collaborate cross-functionally with Product and Delivery to ensure seamless customer acquisition and retention
• Direct marketing efforts toward measurable revenue outcomes — lead generation, prospect engagement, and customer expansion
• Oversee targeted campaigns and content that support the sales funnel, rather than broad brand marketing
• Use data and analytics to evaluate campaign ROI and continuously optimize demand generation
• Identify and develop strategic partnerships, alliances, and channel opportunities that accelerate revenue
• Negotiate and manage partner relationships to maximize mutual value and customer reach
• Recruit, mentor, and scale a high-performing revenue organization (sales, marketing operations, and enablement)
• Define structure, roles, and metrics as the business scales
• Foster a culture of accountability, performance, and results-driven collaboration

VP, Sales & Revenue Growth

Sales

• Lead and execute all aspects of sales, marketing, and partnership management under the direction of the Chief Revenue Officer
• Develop and execute a comprehensive sales strategy to drive consistent revenue growth across all channels
• Identify new market opportunities, build and manage the sales pipeline, and cultivate key customer relationships
• Personally lead and close strategic sales opportunities during the early stage of the role
• Establish sales processes, forecasting methodologies, and performance metrics to ensure accountability and measurable success
• Create and implement a multi-channel marketing strategy to increase brand awareness and generate demand
• Oversee development of marketing campaigns, content strategy, digital presence, and lead generation programs
• Establish the company’s brand positioning, messaging, and presence in alignment with strategic goals
• Identify, negotiate, and manage strategic partnerships and alliances
• Define and track key revenue, sales, and marketing performance indicators and present regular reports to the executive team
• Build, mentor, and scale a high-performing sales and marketing team and define organizational structure and roles

VP, Sales & Revenue Growth

VP, Sales and Marketing