Senior Product Manager – PLG, Billing

Bitwarden

Senior Product Manager responsible for user upgrade, trial, and billing strategy at Bitwarden. Collaborating with Marketing and Engineering to optimize product conversion for B2C and B2B users.

Posted 4/14/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $160,000 - $200,000 per yearWebsite

Tech Stack

Tools & technologies

Open Source

About the role

Key responsibilities & impact

Own the in-product upgrade flows, trial and checkout experience, subscription management, renewal mechanics, and billing support
Analyze how 1Password, Dashlane, LastPass, Keeper, and adjacent security vendors approach freemium, pricing, and upsell
In partnership with Growth Marketing, design and run pricing and optimization tests to improve website to product conversion rates as well as improve the free-to-paid motion
Model revenue impact and churn trade-offs with Finance
Define and monitor conversion rates, trial-to-paid, and upgrade metrics by cohort
Support Sales on different billing structures, including discount frameworks or multi-year contracts
Share performance metrics, roadmap updates, and monetization wins with leadership and cross-functional partners
Use AI tools to accelerate spec writing, competitive analysis, pricing analysis, cohort modeling, and rapid prototyping

Requirements

What you’ll need

4+ years experience in product management
Experience in B2C/D2C products or PLG-companies a strong plus
Ability to empathize with the needs of customers as well as high emotional intelligence to build positive working relationships with internal teams in a distributed working environment
Ability to have technical discussions across engineering teams
Extremely organized and able to make highly informed prioritization & trade off decisions with engineering
Excellent written and verbal communication skills
A growth mindset and a desire to learn from others
Excitement and enthusiasm for open source and for better internet security

Benefits

Comp & perks

See our careers page for a list of benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementpricing analysiscohort modelingconversion rate optimizationtrial-to-paid metricsupgrade metricsrevenue modelingbilling supportdiscount frameworksfreemium strategy

Soft Skills

empathyemotional intelligenceorganizational skillsprioritizationtrade-off decision makingwritten communicationverbal communicationgrowth mindsetenthusiasmcollaboration