Creative Strategy Lead
BitterPower GmbH (BitterLiebe)
full-time
Posted on:
Location Type: Hybrid
Location: Mannheim • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Take strategic and creative responsibility for all paid-media creatives
- Develop performance-oriented creative strategies for Meta, Google, TikTok, and native ads
- Ensure paid creatives are systematically tested, iterated, and scaled
- Build a structured creative-testing framework and continuously improve it
- Analyze creative performance based on data and provide clear, actionable recommendations
- Translate product, market, and customer data into scalable ad and offer concepts
- Lead, coach, and develop the ad-creation team
- Work closely with media buying and other stakeholders, prioritizing creatives by impact
- Establish efficient creative operations processes and ensure speed and quality go hand in hand
Requirements
- Several years of hands-on experience with UGC ads, image ads, video ads, advertorials, sales pages, and long-form content
- 4–6 years of relevant professional experience in performance marketing, creative strategy, or a comparable field
- Deep understanding of paid social (especially Meta & Google) and/or native advertising
- Proven experience in systematic creative testing and iterative optimization processes
- Confident in analyzing and evaluating key performance KPIs (e.g., hook rate, CTR, ROAS, CAC, AOV)
- You adopt a performance-first mindset and measure creative quality by impact rather than personal taste
- Experience leading or providing subject-matter direction to creative teams
- Strong skills in prioritization, clear briefings, and constructive feedback
- Holistic understanding of digital funnel mechanics — from the ad to the landing page to conversion
- Comfortable with tools such as Frame.io, Asana, Meta Ad Library, Google Analytics, Power BI, or similar applications
- Independent, entrepreneurial working style and clear, direct, solution-oriented communication
Benefits
- Inspiring start-up spirit: Join a friendly and highly motivated team with lived core values, flat hierarchies, and a collegial atmosphere
- Opportunity to take responsibility and initiative and to implement your own ideas in your areas
- Modern office in a great location in Mannheim with good transport links
- Flexible working: on-site in Mannheim, hybrid, or fully remote possible
- Attractive compensation and 30 days of vacation
- Company pension and company health insurance (BAV / BKV)
- Team spirit through employee events (company parties, sports activities, offsites, etc.)
- Fitness subsidy for the Mannheim location
- Enjoy free drinks & snacks — and of course as many bitters as you want :)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
UGC adsimage adsvideo adsadvertorialssales pageslong-form contentperformance marketingcreative strategysystematic creative testingiterative optimization
Soft skills
leadershipcoachingprioritizationclear briefingsconstructive feedbacksolution-oriented communicationindependent working styleentrepreneurial mindset