Head of Demand Generation

Bitrise

Head of Demand Generation at Bitrise responsible for developing demand generation strategies. Leading multi-channel campaigns and optimizing customer acquisition efforts for a top mobile development platform.

Posted 5/11/2026full-timeRemote • 🇬🇧 United KingdomLead💰 £100,000 - £130,000 per yearWebsite

About the role

Key responsibilities & impact

Own the marketing-sourced and marketing-influenced pipeline number across both self-serve and direct sales motions
Work backward from bookings targets to define required volume of MQLs, SQLs, and opportunities
Build and run multi-channel DemandGen campaigns: paid digital (Google, LinkedIn), email nurture, content syndication, webinars, etc.
Execute campaigns hands-on, not just plan them
Manage and optimize the marketing tech stack with a focus on keeping it lean and effective
Build and maintain dashboards tracking pipeline generated, conversion rates, channel ROI
Partner with sales and BDRs regularly
Collaborate with content and product marketing to ensure campaigns reflect Bitrise's positioning
Run continuous experiments on subject lines, landing pages, channel mix, and messaging
Document playbooks, campaign templates, and processes for scalability
Manage a team of 3 Marketing Managers

Requirements

What you’ll need

7+ years of experience in demand generation at B2B SaaS companies
Experience with building or rebuilding a DemandGen engine
Proven track record owning a pipeline number and delivering against it
Hands-on experience with marketing automation (HubSpot preferred) and CRM (Salesforce)
Strong analytical skills with the ability to do reverse funnel math
Experience with developer marketing or technical buyers
Experience operating in a hybrid PLG + sales-led environment
Deep familiarity with paid digital (Google Ads, LinkedIn), ABM, content syndication
Strong project management skills
Excellent communication and collaboration skills
Experienced people manager

Benefits

Comp & perks

Private medical insurance & life assurance
Competitive stock options package
Remote working environment with opportunities for in-person collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationmarketing automationCRMpipeline managementreverse funnel mathABMcampaign optimizationdata analysismulti-channel marketingcontent syndication

Soft Skills

analytical skillsproject managementcommunication skillscollaboration skillspeople management