Manager, Audience Analytics – Engagement

Bisnow

Audience analytics manager driving engagement for Bisnow’s commercial real estate media platform. Owning audience KPIs, retention strategies, segmentation, and data-informed growth across web, email, and events.

Posted 8/14/2026full-time🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience analytics, leveraging tools like SQL and GA4 to drive engagement strategies and measure performance. Proficient in collaborating cross-functionally to develop actionable insights and optimize audience engagement through data-driven decision-making.

Highest-signal resume keywords

Audience AnalyticsSQL ProficiencyGA4 ExperienceEmail Marketing PlatformsData-Driven Engagement Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLAudience Engagement MetricsKPI DevelopmentData ReconciliationSegmentationPersonalizationBehavioral TriggersProgrammatic NudgesReporting and BI ToolsAudience Best Practices

Soft Skills

Cross-Functional CollaborationCreative Idea SharingActionable Content Translation

Tools & Technologies

RedshiftGA4IterableCRM PlatformsEnrichment ToolsESP PlatformsAI Tools

Industry Keywords

Audience IntelligenceUser EngagementRetention StrategiesAcquisition ChannelsEmail Deliverability Fundamentals

Tech Stack

Tools & technologies

Amazon RedshiftSQL

About the role

Key responsibilities & impact

Lead the development of deeper audience intelligence across the platform, mapping audience behavior across website, email, events, and acquisition channels using Redshift, GA4, Iterable, backend, and revenue data
Analyze user discovery, engagement, and product purchases to build foundational KPIs including lifetime value, time spent, and product interactions
Establish and report consistent audience engagement metrics, communicate trends, and develop strategy and product opportunities
Collaborate with the broader team to set growth targets and develop funnel strategies for retention, engagement, and purchases
Triage data issues and inquiries with audience, technology, and marketing stakeholders
Reconcile audience data across CRM, enrichment tools, and ESP platforms
Identify lapsed and declining user segments and execute measured re-engagement and win-back strategies
Develop engagement strategies using segmentation, personalization, behavioral triggers, and programmatic nudges
Expand audience datasets using third-party tools, surveys, and other sources
Report to the Associate Director of Audience Development and partner with marketing, technology, and the broader audience team
Help shape the use of AI and agentic tools for audience analytics

Requirements

What you’ll need

3–5 years of experience in an audience analytics and data-focused role
Deep understanding of audience best practices for engagement and measurement
Proficiency in SQL
Hands-on experience with web analytics platforms such as GA4
Experience with reporting and BI tools
Familiarity with email marketing platforms such as Iterable
Ability to use AI and agentic tools efficiently with large data sets
Working knowledge of email sending infrastructure and deliverability fundamentals, including IP warmup, domain/sender reputation, bounce handling, and spam-complaint handling
Strong ability to work cross-functionally, share creative ideas, and translate goals into actionable content
Must currently be authorized to work full-time in the United States and must not require Bisnow sponsorship

Benefits

Comp & perks

Competitive compensation structure
Medical, Dental and Vision Insurance
Short and Long Term Disability Insurance
Maternity and paternity leaves
401K
Flexible Spending Account
Dependent Care Account
Health Savings Account
Unlimited Vacation Days
7 days paid sick leave
9 paid Holidays
Referral Bonus Program
Work with smart, passionate, driven, ambitious, kind, caring and mindful people
Rarely experience an overload of policies, bureaucracy or toxicity