Product Marketing Lead
Birdie
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteSalary
💰 £83,000 - £92,000 per year
Job Level
Senior
About the role
- Own the positioning and messaging for Birdie and all its products and features
- Lead the go-to-market strategy for all Birdie products and strategic initiatives, aligning activities across multiple teams in order to drive impact and efficiency
- Own the voice of the customer programme, gathering and systematising insights across market, industry, competitors and adoption.
- Lead a customer impact programme, ensuring value is clearly evidenced through case studies and metrics
- Running training and enablement programmes with Commercial teams in order to ensure consistent success in the leverage of customer insight and Birdie messaging
- Be a regular expert voice in our Marketing communications, speaking on webinars and event content
Requirements
- You’ve got fantastic storytelling skills - you’re able to translate complex B2B SaaS products into clear messaging frameworks and high quality content, translated into language that connects with your target audience. Also, you hate jargon.
- You’re excited by pace, and have the ability to deliver impactful work rapidly and manage multiple work streams, with multiple contributors and stakeholders
- You’re happy to get stuck in. You’re able to build a great Product Marketing strategy, but you’re also able to actually build content and see it through to execution - you'd be confident knowing how to write your product messaging differently for Facebook ads versus Google Ads
- You’ve got experience building go-to-market campaigns which deliver measurable revenue growth
- You’ve consistently built trusted relationships with senior stakeholders using data and logic
- You make knowing your customer a priority, and have experience building quantitative and qualitative research methodologies that form the foundation of your strategy
- You’ve previously developed and executed training materials and sales enablement programs for Customer Success, Sales and Marketing
Benefits
- Competitive base salary, reviewed against benchmarks annually
- Generous stock options - because we’re building this together
- Bi-annual performance cycles with individual compensation reviews
- Annual personal learning budget and access to training, coaching and mentorship
- Time and space for growth - you set your development goals, we back them
- Hybrid working - 2–3 days per week in our incredible London HQ
- Budget to set up your home workspace
- Regular in-person meetups, socials and offsites
- 33 days holiday (25 days + public holidays)
- Extra day off on your birthday (use it whenever you like!)
- Company shutdown between Christmas and New Year
- 2 volunteering days each year to give back to causes that matter
- Industry leading paid primary and secondary caregiver leave
- 5 paid days for fertility treatments for those who need it
- Private health insurance with AXA
- Wellbeing perks via Happl (gym discounts, mental health support, and more)
- Cycle to work scheme
- 4% employer pension contribution when you contribute 5% (UK)
- A deeply human, radically transparent culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSgo-to-market strategyproduct messagingcontent creationcampaign developmentquantitative researchqualitative researchsales enablementtraining materialscase studies
Soft skills
storytellingcommunicationrelationship buildingproject managementstakeholder managementadaptabilitycollaborationstrategic thinkingcustomer focusexecution