Senior SMM Manager

Birdie HR

Senior SMM Manager developing and executing social media strategies for multiple brands across various platforms in an international marketing team.

Posted 5/23/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute social media strategies for multiple brands and GEOs
Create and manage content plans aligned with marketing and business goals
Lead content production together with designers, editors, and external creators
Launch and manage social media campaigns focused on audience growth and engagement
Work with paid promotion and advertising campaigns across different social media platforms
Collaborate with Media Buying teams on testing, scaling, and audience targeting strategies
Analyse performance metrics and optimise content strategy based on data
Monitor trends, competitors, platform updates, and emerging content formats
Generate and test new hypotheses for audience acquisition and retention
Work closely with Affiliate, Media Buying, and Product teams to align communication and campaigns
Participate in launching and developing new social media channels and communities
Prepare performance reports with actionable insights and recommendations
Maintain high content quality and consistency across all platforms
Proactively identify growth opportunities and suggest improvements to current processes

Requirements

What you’ll need

Upper-Intermediate English or higher
Portuguese or Spanish will be an advantage
3+ years of experience in SMM, digital marketing, or content marketing
Strong understanding of modern social media platforms, algorithms, and content mechanics
Experience working with paid advertising tools on social media platforms
Experience building content strategies focused on growth and engagement
Strong analytical skills and ability to work with performance metrics
Experience managing multiple projects and priorities simultaneously
Strong communication and organisational skills
Creative thinking combined with a data-driven approach
Understanding of trends in influencer marketing, short-form content, and community growth
Experience with AI tools for content creation and workflow optimisation will be an advantage
Experience in iGaming, betting, or affiliate marketing will be a strong advantage

Benefits

Comp & perks

Competitive compensation and regular career development reviews
Generous vacation and sick leave policy
Financial assistance for professional development
Educational Allowances for expanding knowledge and experience
Monthly allowance for personal activities
Comprehensive health insurance plans
Referral program for bringing top talent to the company
Engaging team-building activities and corporate parties

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media marketingcontent marketingpaid advertisingcontent strategyperformance metrics analysisaudience targetingdata-driven approachAI tools for content creationproject managementinfluencer marketing

Soft Skills

strong communicationorganisational skillscreative thinkinganalytical skillscollaborationproactive identification of growth opportunitiescontent quality maintenanceteam leadershipstrategic thinkingadaptability