Birdie HR

Email & CRM Marketing Specialist

Birdie HR

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Own outbound and lifecycle messaging across B2C audiences via Customer.io
  • Implement communication strategies for existing customers
  • Identify differences in user journeys based on user behaviour across different markets
  • Convert insights into regular touchpoints
  • Build and run multi-channel communication campaigns (email, SMS, push, in-app) to enhance customer engagement and retention
  • Continuously run tests and experiments (copy, design, segments, channels)
  • Support deliverability and maintain sender reputation
  • Assist in segmenting customer databases to deliver personalised and targeted marketing communications
  • Prepare regular reports on campaign performance metrics (e.g., open rates, click-through rates) and suggest areas for improvement
  • Work closely with marketing, design, and content teams to ensure cohesive and effective CRM initiatives.

Requirements

  • Experience as a CRM Manager or Email Marketing Manager for 3+ years (B2C; iGaming experience is a plus)
  • Strong knowledge of marketing effectiveness metrics across the customer journey
  • Proficiency with customer engagement platforms
  • Understanding of user segmentation and logical operators
  • Strong knowledge of HTML and APIs
  • Goal-oriented and customer-centric mindset
  • Keeping up with internet marketing trends
  • AI expertise is a strong plus.
Benefits
  • Our positive workplace atmosphere creates a culture of collaboration and support, making it a place you'll love working in
  • We offer competitive compensation and regular career development reviews to motivate you to reach your full potential and love the work you do
  • With flexible working hours and remote options, you'll love the freedom to work on your terms
  • We offer a generous vacation and sick leave policy, allowing you to take time off and enjoy a work-life balance
  • You'll love working here because we provide financial assistance for professional development, helping you stay ahead of the curve and love your career path
  • Our Educational Allowances give you the opportunity to expand your knowledge and experience, not only in your work but also in other areas
  • You'll love the monthly allowance for personal activities, giving you the opportunity to pursue your interests and hobbies outside of work
  • At our company, we prioritise the health and well-being of our employees, which is why we offer comprehensive health insurance plans
  • Our referral program rewards you for bringing top talent to the company, making it a place you enjoy sharing with others
  • With engaging team-building activities and corporate parties, you'll love being part of our community and team spirit.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM managementemail marketinguser segmentationHTMLAPIscustomer engagement platformsmarketing effectiveness metricsA/B testingmulti-channel campaignsdata analysis
Soft Skills
goal-orientedcustomer-centriccommunicationcollaborationanalytical thinkingcreativityadaptabilityproblem-solvingstrategic thinkingattention to detail