Product Marketing

• Collect, validate, analyze, and communicate operational data to drive business decisions and marketing growth
• Provide reporting and analytics support to Birdeye’s global marketing organization, UK organization, global BDR organization, and Sales
• Monitor and manage key revenue and marketing funnel metrics to drive marketing spend efficiency & revenue growth
• Actively identify issues in the marketing funnel and collaborate with marketing and sales leaders to develop action plans
• Address areas for improvement in marketing procedures, data gathering, and analytical models
• Co-lead the UK forecasting model and process and create prediction models that campaign owners can utilize to calculate ROAS, CAC and payback period
• Maintain marketing reports and use data to communicate performance, areas for improvement, and shared achievements or failures
• Build dashboards to transform large datasets into insights for proactive and reactive purposes
• Work closely with sales and marketing leaders on reporting and analysis needs and with the Tableau Team for dashboard development
• Develop and monitor periodic full funnel performance of the sales and marketing organizations
• Perform ad hoc analysis as necessary to drive improvements in the customer success organization
• Work synergistically with cross-functional partners and stakeholders; work during US/PST hours as required

GTM Business Intelligence Manager

GTM Applications Analyst

Marketing Specialist – GTM, Growth

Product Marketing Manager