Birdeye

GTM Business Intelligence Manager

Birdeye

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

Mid-LevelSenior

Tech Stack

GoPythonSQLTableau

About the role

  • Collect, validate, analyze, and communicate operational data to drive business decisions and marketing growth
  • Provide reporting and analytics support to Birdeye’s global marketing organization, UK organization, global BDR organization, and Sales
  • Monitor and manage key revenue and marketing funnel metrics to drive marketing spend efficiency & revenue growth
  • Actively identify issues in the marketing funnel and collaborate with marketing and sales leaders to develop action plans
  • Address areas for improvement in marketing procedures, data gathering, and analytical models
  • Co-lead the UK forecasting model and process and create prediction models that campaign owners can utilize to calculate ROAS, CAC and payback period
  • Maintain marketing reports and use data to communicate performance, areas for improvement, and shared achievements or failures
  • Build dashboards to transform large datasets into insights for proactive and reactive purposes
  • Work closely with sales and marketing leaders on reporting and analysis needs and with the Tableau Team for dashboard development
  • Develop and monitor periodic full funnel performance of the sales and marketing organizations
  • Perform ad hoc analysis as necessary to drive improvements in the customer success organization
  • Work synergistically with cross-functional partners and stakeholders; work during US/PST hours as required

Requirements

  • At least 6+ years of experience in Business Insights, Marketing Operations or Analytics, or Go-To-Market (GTM) Analytics
  • Ability to easily manipulate and combine massive data volumes from different Marketing data sources
  • Familiarity in several marketing attribution techniques
  • Hands-on experience in using Salesforce as CRM
  • Familiarity with marketing technologies (highly preferred)
  • Experience with SQL, Python, Data Visualization (Tableau, Power BI)
  • Machine learning a huge plus
  • SaaS, B2B experience particularly in a US-based multinational, a huge plus
  • BA or BS in a quantitative field (Business Administration, Marketing, Economics, Mathematics, Actuarial Science, Management Science, Finance, etc.)
  • High proficiency with Microsoft Word, Excel, and PowerPoint (or their G-Suite counterparts)
  • Excellent oral and written communication skills including listening and presentation skills
  • Ability to motivate change and influence individuals at all levels of the organization
  • Ability to assemble, interpret and apply critical thinking to data to help in decision-making
  • Ability to think and influence both at the strategic and execution level
  • Ability to efficiently prioritize multiple tasks and projects simultaneously
  • Self-motivated individual who is always looking for opportunities to optimize processes
  • Excellent communication skills and the ability to communicate data-driven stories to audiences of all levels
  • Results-driven, resourceful, inventive, meticulous, and well-organized
  • Strong analytical, organization, problem-solving and follow-through skills
  • Ability to craft a cohesive story and extract insights by working with data and numbers
  • Ability to perform well in a fast-paced, high-growth, deadline-driven workplace
  • Positive, can-do attitude
  • Successful candidate will report in PST hours or hybrid UK/PST hours, depending on business needs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysismarketing analyticsSQLPythondata visualizationmachine learningmarketing attribution techniquesforecasting modelsperformance metricsdata manipulation
Soft skills
communication skillscritical thinkinginfluenceprioritizationself-motivationproblem-solvingorganizationresults-drivenadaptabilitycollaboration