Analista de Dados – Pleno
EVT
PythonSQL
Data Analyst – Martech
BIP Brasil
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
BigQueryCloudSQLTableau
About the role
- Analyze data from CDPs, CRMs (Salesforce, HubSpot, etc.), digital media platforms and analytics tools (GA4, BigQuery, etc.).
- Define, structure and track key marketing metrics (CAC, LTV, ROI, conversion, engagement, churn, etc.).
- Create reports, dashboards and ad-hoc analyses for Marketing, CRM and Growth stakeholders.
- Propose improvement actions based on generated insights (campaign optimization, segmentation, customer journeys and retention).
- Support the design and monitoring of full-funnel KPIs (awareness, consideration, conversion and loyalty).
- Link business metrics to Martech operations and campaigns, translating results into practical recommendations.
- Ensure the quality and consistency of the data used in analyses.
Requirements
- Previous experience as a Data Analyst or Business Analyst with a focus on Marketing/CRM/Martech.
- Knowledge of digital marketing, performance and CRM metrics.
- Proficiency in SQL and analytics tools (BigQuery, Power BI, Looker Studio, Tableau or similar).
- Experience with Salesforce Marketing Cloud or other CRMs/CDPs.
- Ability to translate complex data into clear, actionable insights.
- Experience in tracking customer journeys and segmentation.
- Knowledge of statistics applied to marketing (A/B testing, propensity models, regression analysis).
- Experience with attribution models and cross-channel measurement.
- Experience in real-time personalization and campaign automation projects.
- Familiarity with marketing automation tools.
Benefits
- All Points (points program for airfare and accommodation)
- Health insurance
- Dental insurance
- Life insurance
- Pet plan
- Mobility (including fuel allowance and ride-hailing services such as Uber and 99)
- Flexible reimbursement (eyewear, vaccinations, education, events and other eligible expenses)
- Meal voucher and/or food allowance
- Birthday day off
- Gympass
- Financial consulting and facilitated loan options
- Alelo Club with various discounts at retail stores and pharmacies
- 180 days maternity leave
- 30 days paternity leave
- Daycare assistance for the baby's first year
- Transportation allowance according to project or area needs
- Annual bonus program
- Commission for referring new clients.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLA/B testingpropensity modelsregression analysisattribution modelscross-channel measurementcampaign automationdata analysismarketing metricscustomer segmentation
Soft skills
analytical thinkingcommunicationproblem-solvingdata visualizationactionable insights
