Product Marketing Manager

BioPhorum

Product Marketing Manager driving go-to-market strategies for innovative life sciences products at BioPhorum. Developing campaigns and collaborating with teams to enhance product adoption and commercial success.

Posted 7/31/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies and product marketing within the pharmaceuticals and life sciences sectors, with a strong focus on creating impactful messaging and integrated marketing campaigns. Capable of analyzing market trends and collaborating with cross-functional teams to drive business growth and optimize campaign performance.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy LeadershipExcellent Copywriting SkillsCRM Platforms ExperienceMarket Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningIntegrated Marketing CampaignsCampaign Performance MeasurementMarket IntelligenceCommercial Positioning

Soft Skills

Strong Organisational SkillsStakeholder InfluenceCommunication Skills

Tools & Technologies

Marketing Automation ToolsAnalytics SoftwareSaaS Products

Industry Keywords

PharmaceuticalsBiopharmaLife SciencesB2B Environment

About the role

Key responsibilities & impact

Lead go-to-market strategies for new products and major enhancements.
Develop compelling product positioning and messaging that resonates with scientific and commercial audiences.
Create integrated marketing campaigns across digital, content, partner and sales channels.
Equip our Sales teams with high-impact presentations, case studies, product collateral and launch materials.
Analyse market trends, customer insights and competitor activity to strengthen our commercial positioning.
Work closely with Product Management to influence product strategy through customer and market intelligence.
Measure campaign performance, optimise activity and demonstrate commercial impact.
Manage campaign budgets and ensure strong return on investment.
Collaborate with stakeholders across Product, Sales, Customer Success and Marketing to deliver successful launches.

Requirements

What you’ll need

Experience in product marketing within pharmaceuticals, biopharma, life sciences or another technical B2B environment.
Proven experience leading product marketing or go-to-market initiatives.
Excellent copywriting and communication skills, particularly for technical or scientific audiences.
A commercial mindset with the ability to translate marketing activity into business growth.
Experience working closely with Product and Sales teams.
Strong organisational skills and the ability to manage multiple priorities.
Confidence influencing stakeholders across different functions.
Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage but isn't essential.

Benefits

Comp & perks

The opportunity to influence products used by the world's leading biopharmaceutical organisations.
A collaborative, ambitious and supportive culture.
The autonomy to own your work and bring new ideas to life.
Exposure to senior industry leaders and cutting-edge developments across life sciences.
Excellent opportunities for personal and professional development.
Competitive salary and comprehensive benefits package.