Biomatch

Email Marketing & Marketing Automation Specialist

Biomatch

full-time

Posted on:

Location Type: Hybrid

Location: Ludwigsburg • Germany

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Salary

💰 €70,000 - €85,000 per year

About the role

  • Planning and execution of email campaigns and marketing automation across the customer lifecycle (from lead to existing customer)
  • Designing automated journeys including segmentation, personalization and workflow design
  • KPI monitoring, reporting and A/B testing with actionable optimization recommendations
  • Maintenance and further development of the automation setup (templates, forms, landing pages)
  • Support for scoring approaches and analytical CRM (e.g., audience and behavioral signals)
  • Coordination with product marketing, sales/CRM and external service providers, including internationally
  • Ensuring GDPR-compliant processes in campaigns and data handling
  • Supporting other digital marketing initiatives as needed

Requirements

  • Practical experience in email marketing and marketing automation (tool-based, hands-on)
  • Proficiency in KPI analysis, reporting and test setups (A/B)
  • Basic understanding of HTML/CSS, templates and interfaces/integrations
  • Structured, independent working style and strong coordination skills
  • Very good written and spoken German and English
Benefits
  • Hybrid / partial remote work
  • Flexible working time models
  • Modern working environment
  • Sports and health offers
  • Benefits & discounts
  • Company pension plan (bAV)
  • Canteen / restaurant
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingmarketing automationKPI analysisreportingA/B testingHTMLCSSsegmentationpersonalizationworkflow design
Soft Skills
structured working styleindependent working stylecoordination skillscommunication skills