BioLite

Director of Ecommerce

BioLite

full-time

Posted on:

Location Type: Hybrid

Location: Midvale • Utah • 🇺🇸 United States

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Job Level

Lead

About the role

  • Oversee performance and profitability
  • Lead weekly and monthly performance across Amazon and DTC, including the story behind the numbers
  • Forecast, prioritize, and make tradeoffs that balance growth, margin, and customer experience
  • Partner with the VP of Ecommerce on targets and investment decisions
  • Lead Amazon 1P/3P Amazon performance across Vendor Central and Seller Central, including content, promotions, pricing architecture, forecasting, and inventory health
  • Improve retail readiness, conversion drivers, and launch execution
  • Build clear plans that connect operational inputs to revenue and margin outcomes
  • Lead Amazon Ads/partner management Amazon Ads strategy and performance (directly or through an agency)
  • Set measurable goals, monitor pacing, diagnose issues, and lead improvements
  • Manage agencies and partners with clear expectations, measurement, and accountability
  • Lead Shopify DTC execution Shopify site performance including merchandising, landing pages, promotions/discounting, and conversion rate optimization
  • Run disciplined testing (hypothesis, test plan, results, insights, iteration) to improve conversion and AOV
  • Build the analytics engine
  • Deliver a weekly Measurement readout with risks, opportunities, and next actions
  • Build models in Google Sheets/Excel (forecasting, margin, channel mix, inventory projections)
  • Use AI tools to accelerate analysis, reporting, experimentation, and workflow automation
  • Work with Creative and Brand to ensure assets and messaging are deployed across Amazon and DTC
  • Partner with Operations on in-stocks, inventory planning, and launch readiness
  • Coordinate with the Goal Zero ecommerce team to share best practices and support shared plans

Requirements

  • 7+ years of ecommerce experience with 3+ years performance in a senior role (Required)
  • Deep, hands-on experience with Amazon 1P and 3P (Vendor Central + Seller Central)(Required)
  • Strong experience with Amazon Ads and managing agencies/partners(Required)
  • Deep, hands-on experience operating a Shopify storefront (merchandising, promos, CRO, and performance tracking)
  • Advanced proficiency in Google Sheets/Excel (modeling, forecasting, analysis)
  • Strong analytical judgment and ability to turn data into clear priorities and actions
  • Practical, ongoing use of AI tools to improve speed and quality of execution
  • GA4, Tag Manager, Looker/Data Studio, heatmaps, attribution, and journey analysis
  • Consumer goods experience across varied price points and product launches
  • Experience building operating rhythms and structure in a growth-stage environment
Benefits
  • Medical, dental, and vision with BioLite covering 90–100% of premiums (depending on plan), plus life and disability insurance
  • 401(k) with employer match
  • Paid time off including holidays, vacation, sick time, and family leave
  • Bonus plan and stock option eligibility for full-time employees
  • Adventure stipend (after two years) matched vacation and PTO aligned with our mission
  • Employee referral program and generous product discounts

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
ecommerceAmazon 1PAmazon 3PVendor CentralSeller CentralAmazon AdsShopifyGoogle SheetsExceldata analysis
Soft skills
analytical judgmentprioritizationleadershipcommunicationcollaborationproblem-solvingaccountabilitystrategic thinkingperformance managementadaptability