Senior Director, HCP Marketing – Neuropsychiatry

Biogen

Senior Director leading HCP marketing strategies for Biogen's Neuropsychiatry products. Developing campaigns and managing a team to drive education and activation for postpartum depression treatment.

Posted 5/29/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesSenior💰 $234,000 - $322,000 per yearWebsite

About the role

Key responsibilities & impact

Develop clear HCP strategy, design creative campaigns, develop messaging and coordinate a customer experience that meets HCP practices/systems
Lead a team of marketers charged to educate and activate key HCP audiences for the first indicated oral therapy for postpartum depression (PPD)
Focus on leading a team for both branded and disease education initiatives, collaborating cross-functionally and across channels
Sit on the franchise leadership team to lead design and implementation of the 3 year brand roadmap
Drive solutions that crosscut audiences and deliver a commercialization plan that proactively grows product adoption
Manage overall HCP media planning and content strategies including management of budgets >$15MM

Requirements

What you’ll need

BS/BA Required; MBA Preferred
Seasoned commercial professional, with 12+ years of commercial experience, with 8+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch.
Experience in complex/under-developed therapeutic areas; Women’s Health, Neuroscience, Psychiatry or Immunology experience a plus
Experience in designing and driving omnichannel media campaigns including building media plans, analyzing data and insight to drive key choices and defining a crisp 3-year customer engagement strategy
Must exhibit strong leadership skills, ability to perform in fast paced environments and ability to influence without authority.
Strong project and vendor management track record, including resource allocation and fiscal management.
Experience leading and developing direct and matrixed teams to drive high-impact output
Ability to travel up to 25%

Benefits

Comp & perks

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HCP strategy developmentcampaign designcustomer experience coordinationmedia planningcontent strategy managementbudget managementomnichannel media campaignsdata analysiscustomer engagement strategycommercialization planning

Soft Skills

leadershipinfluence without authorityproject managementvendor managementresource allocationfiscal managementteam developmentcollaborationadaptabilitycommunication

Certifications

BS/BAMBA