Senior Manager, Digital Media Analytics – Optimization

Biogen

Senior Manager overseeing digital media analytics and optimization for strategic initiatives at a biotech firm. Collaborating with teams to enhance marketing performance and data-driven decision making.

Posted 5/21/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesSenior💰 $149,000 - $199,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Provide data-driven recommendations to U.S. brand teams by monitoring and interpreting channel KPIs across field engagement, email, paid media, and web platforms.
Partner with marketing product managers, omnichannel (OCE) teams, field excellence, and external agency partners to define business questions, success metrics, and measurement strategies.
Conduct patient journey analysis, HCP segmentation, targeting, and media optimization from a digital measurement perspective.
Analyze digital campaign performance to evaluate ROI and ROAS, delivering actionable optimization recommendations across channels and publishers.
Utilize Adobe Analytics to assess website user behavior, identify friction points, and inform UX and conversion optimization strategies.
Collaborate with third-party vendors and agencies to define and implement measurement strategies, ensuring data availability and integrity to support campaign evaluation and continuous improvement.
Lead and execute analytical deliverables, including monthly, quarterly, and ad hoc reporting—either independently, in collaboration with internal teams, or by directing external partners.

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred (e.g., Mathematics, Statistics, Engineering, Finance, Computer Science, or related field)
5–7 years of experience in advanced analytics, with a focus on digital marketing or media measurement
Proven experience in campaign-level media analytics, including ROI/ROAS evaluation
Strong experience working with large datasets, including proficiency in SQL for data extraction and manipulation
Hands-on experience with Adobe Analytics and/or Google Analytics (GA4 preferred)
Deep expertise in CRM analytics, website analytics, and digital media measurement, with the ability to translate insights into strategic recommendations
Strong analytical and problem-solving skills, with the ability to scope, execute, and iterate on analyses efficiently
Demonstrated ability to communicate complex technical concepts clearly to business stakeholders
Preferred Skills: Biotech/pharma experience preferred
Proficiency in programming languages such as Python or R for data analysis and modeling

Benefits

Comp & perks

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

advanced analyticsdigital marketingmedia measurementROI evaluationROAS evaluationSQLAdobe AnalyticsGoogle AnalyticsCRM analyticsdata analysis

Soft Skills

analytical skillsproblem-solving skillscommunication skills