Director, Patient Marketing – Nephrology

Biogen

Director of Patient Marketing for Nephrology at Biogen. Leading patient engagement strategies for a significant product launch in the U.S.

Posted 4/30/2026full-timeCambridge • Massachusetts • 🇺🇸 United StatesLead💰 $199,000 - $274,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and own a comprehensive patient activation and marketing strategy aligned with brand goals
Lead insight generation across patient and caregiver segments to inform engagement and messaging
Create a multi-year launch roadmap to advance awareness and increase patient empowerment in their patient journey
Build and execute omnichannel activation programs for disease education, awareness, and community engagement
Oversee patient experience design to improve understanding and promote treatment adherence
Lead grassroots community engagement initiatives to expand trust and position Biogen as a key partner for patient organizations in the field of nephrology
Partner with various teams to identify and reduce structural barriers to care
Serve as the internal expert on patient and consumer marketing for transplant and general nephrology
Collaborate with Market Access and Patient Support teams for coordinated programs
Engage with Global partners to share U.S. learnings and influence global strategy
Lead, mentor, and develop a high-performing team responsible for patient activation
Manage agencies and strategic partners for excellence in execution
Establish KPIs and dashboards to measure campaign impact and optimize performance

Requirements

What you’ll need

Bachelor’s degree required
10+ years of US commercial experience, with 5+ years of marketing or marketing adjacent experience in the pharma or biotech industry, including launch experience
Experience in complex/under-developed therapeutic areas or rare diseases
Proven track record in integrated consumer marketing and patient activation strategies
Expertise in digital and omnichannel marketing, segmentation, and behavioral analytics
Demonstrated ability to influence and lead across a matrixed environment
Experience managing agencies and large-scale budgets

Benefits

Comp & perks

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

patient activationmarketing strategyomnichannel marketingdigital marketingbehavioral analyticsconsumer marketinglaunch experiencesegmentationcampaign impact measurementbudget management

Soft Skills

leadershipmentoringcollaborationinfluencecommunity engagementteam developmentcommunicationstrategic thinkingproblem-solvingtrust building

Certifications

Bachelor's degree