Marketing Operations Specialist
Bio-Techne
full-time
Posted on:
Location Type: Office
Location: Minneapolis • Colorado, Minnesota • 🇺🇸 United States
Visit company websiteSalary
💰 $55,600 - $91,450 per year
Job Level
Mid-LevelSenior
About the role
- work with our marketing and digital marketing teams
- facilitate the development of emails and landing pages using Marketo
- provide strategic recommendations to improve performance based on the ROI/effectiveness of these programs
- stay abreast of new technologies and changes in the digital marketing environment
- continuously improve efficiency and effectiveness of marketing business processes
- build and execute marketing campaigns across marketing automation and 3rd party platforms
- prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed
- understand capabilities and functionality of Marketo Nurture Programs
- support QA and testing of all Marketo programs and individual assets
- support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals
- segment prospect database to target campaigns and improve message relevancy
- apply tracking and reporting to all Marketing Automation tactics
- assist with troubleshooting issues across all assigned business units
- assist with Marketo data hygiene, system maintenance and lead management
Requirements
- Bachelor’s Degree required
- 1-3 years of experience in marketing automation/email marketing in Marketo
- Ability to work in cross-functional teams with a solution-focused mindset and positive attitude
- Must be a team player
- Knowledge of Adobe Creative Suite
- Familiar with email marketing, CRM, database concepts, and related concepts
- Knowledge of HTML and CSS; JavaScript a plus
- Strong ability to learn quickly
- Attention to details and perform at a high level of accuracy
- Strong problem-solving skills
- Act independently on routine assignments or projects
- Able to communicate professionally, both oral and written
- Plan, organize and multi-task to complete assignments in an efficient manner
- Proficiency in a project management tool like Workfront, Monday.com, Trello, etc.
- Capable of taking initiative and finding ways to grow own skillset
Benefits
- medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield
- 401k plans
- employee stock purchase plan (ESPP)
- Health Saving Account (HSA)
- Flexible Spending Account (FSA)
- Dependent Care FSA
- mentorship
- promotional opportunities
- training and development
- tuition reimbursement
- volunteer paid time off
- employee events
- charity drives
- accrued leave policy with paid holidays
- paid time off
- paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationemail marketingMarketoHTMLCSSJavaScriptdata hygienelead managementcampaign developmenttracking and reporting
Soft skills
solution-focused mindsetteam playerstrong problem-solving skillsattention to detailability to learn quicklyprofessional communicationplanning and organizingmulti-taskinginitiativepositive attitude
Certifications
Bachelor’s Degree