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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in creating engaging short-form video content for TikTok, Instagram, and YouTube, with a strong understanding of platform-specific trends and audience engagement strategies. Proficient in video editing using CapCut and native tools, while effectively managing content calendars and community interactions.
Highest-signal resume keywords
Short-Form Video CreationCapCut ProficiencyTrend MonitoringBilingual English/UrduCommunity Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video EditingContent CreationSocial Media StrategyHook and Retention TechniquesContent Scheduling
Soft Skills
Organizational SkillsWritten CommunicationRelationship ManagementDeadline-DrivenAdaptability
Tools & Technologies
CapCutInstagram Native ToolsSocial Media Analytics PlatformsPublishing ToolsContent Calendar Management
Industry Keywords
TikTokInstagramYouTube ShortsSocial ListeningContent Performance Metrics
About the role
Key responsibilities & impact- The Social Media and Content Intern supports the social team in producing native, platform-first content for TikTok, Instagram (Reels), X, and YouTube (Shorts).
- This is a hands-on, on-camera and in-edit role: the intern is expected to ideate, appear in, shoot, and edit short-form video and to move fast on emerging trends so the brand stays culturally current.
- This role will support the social media team across content creation, publishing, community management, creator coordination, and reporting.
- Create short-form video content for TikTok, Instagram Reels, and YouTube Shorts, from concept to publish-ready edit.
- Appear on camera for relevant formats, including explainers, trends, street-style content, and scripted or semi-scripted videos.
- Monitor TikTok, Instagram, X, and YouTube for emerging trends, sounds, formats, and challenges, and help turn relevant trends into timely content.
- Apply strong hook and retention thinking across content, using visual, audio, and narrative techniques to improve watch-through.
- Edit videos using CapCut and native platform tools, ensuring captions, pacing, transitions, sound sync, and safe zones follow platform best practices.
- Adapt content for each platform rather than cross-posting identical versions.
- Schedule and publish approved content across TikTok, Instagram, X, and YouTube, including captions, hashtags, tags, cover frames, alt text, and QA checks.
- Maintain the content calendar, asset trackers, and publishing statuses.
- Support social listening by tracking brand mentions, keywords, competitor activity, sentiment shifts, and relevant conversation trends.
- Monitor comments, DMs, and mentions, draft approved responses, and escalate sensitive or compliance-related queries.
- Support the MENAP Creator Program by managing creator communications, distributing weekly briefs, tracking deliverables, logging content links, and flagging missed deadlines or off-brief content.
- Help maintain the creator database and scout potential new creators across TikTok, Instagram, X, and YouTube.
- Pull social performance metrics and support weekly or monthly reporting, highlighting learnings around engagement, retention, and content performance.
Requirements
What you’ll need- Proven ability to create short-form content for TikTok, Instagram, and YouTube Shorts (portfolio, personal account, or previous work).
- Comfortable and natural on camera.
- Deep, current understanding of TikTok, Instagram, X, and YouTube trends and culture, with the instinct to move fast.
- Strong understanding of hooks (visual, audio, and video) and how they drive retention.
- Proficient in CapCut and Instagram's native editing tools.
- Strong sense of pacing, framing, and platform-native visual language.
- Organized, deadline-driven, and able to work with minimal supervision.
- Strong written communication and relationship-management skills able to interact professionally with external creators and represent the brand in outreach.
- Comfortable learning and working in social media tools (publishing/scheduling, listening, and analytics platforms).
- Bilingual English/Urdu is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Benefits
Comp & perks- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)