Marketing Specialist

Binance

Internship role in marketing for Binance, a leading blockchain ecosystem. Focusing on content development and marketing initiatives within a fast-paced Web3 environment.

Posted 7/21/2026internshipRemote • 🇺🇦 UkraineMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content creation, management, and optimization for digital marketing initiatives, with a strong focus on SEO and ASO strategies. Proficient in managing paid advertising campaigns and analyzing performance metrics to drive growth.

Highest-signal resume keywords

Content CreationSEO Strategy ExecutionPaid Ads ManagementASO TestingStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ManagementSEOASOGoogle AdsMeta AdsPerformance Metrics AnalysisKeyword ResearchEmail MarketingPush NotificationsIn-App Messaging

Soft Skills

Attention to DetailSelf-MotivatedProactive Team PlayerEager to LearnStrong Written Communication

Industry Keywords

CryptoBlockchainWeb3Tech MarketingLifecycle Marketing

Tech Stack

Tools & technologies

Web3

About the role

Key responsibilities & impact

Assist with content creation and management for blogs, announcements, and educational materials;
Support internal communication initiatives, particularly within lifecycle marketing campaigns (emails, push notifications, in-app messages);
Help optimize and monitor paid advertising campaigns (Google, Meta, etc.);
Contribute to ASO (App Store Optimization) testing and improvements;
Assist with SEO strategy execution (keyword research, content optimization);
Participate in growth experiments and help analyze performance metrics;
Collaborate closely with the wider marketing team on recurring tasks and campaign execution.

Requirements

What you’ll need

Interest in crypto/blockchain (previous experience in Web3 or tech marketing is a plus);
Understanding of paid ads management (Google Ads, Meta Ads, etc.) and willingness to learn deeper;
Basic knowledge of ASO/SEO is a plus;
Strong written and verbal communication skills;
Ability to manage multiple tasks with attention to detail;
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage (Fluency in Ukrainian);
Self-motivated, eager to learn, and a proactive team player.

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)