Lifecycle Operations

Binance

Lifecycle Operations role at Binance enhancing user engagement through lifecycle marketing strategies and CRM campaigns. Collaborating globally to analyze data and implement successful campaigns.

Posted 7/3/2026full-timeRemote • 🇭🇰 Hong KongMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Assist in shaping lifecycle marketing strategies by bringing new ideas and solutions to boost user activation and retention
Develop and execute CRM campaigns, such as email, app push notifications, and other product interfaces to engage users.
Collaborate with the global lifecycle, regional, data, design, content and other marketing verticals to launch and scale successful campaigns.
Analyze user data and campaigns to enhance user understanding and derive insightful findings for future initiatives.

Requirements

What you’ll need

Some exposure to or strong interest in lifecycle marketing or strategy, preferably in the online industry or a global remote company.
Understanding of CRM channels, such as email, app push notifications, and other product touchpoints used to engage users.
Strong logical thinking and data-driven decision-making skills.
Able to work remotely and collaborate effectively with global teams.
Available to work full-time for 6 months

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Lifecycle MarketingCRM ChannelsEmail CampaignsApp Push NotificationsUser Data Analysis

Soft Skills

Logical ThinkingData-Driven Decision MakingCollaboration