
Marketing Campaign Specialist
Binance
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇹🇼 Taiwan
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
- Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth.
- Maintain a company-wide campaigns calendar, including local and global campaigns.
- Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
- Copywriting and proof-reading campaign related communications.
- Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
- Innovate and implement test-and-learn strategies along with delivering results.
- Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns
Requirements
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Experience working with integrated marketing campaigns.
- Project management skillsUnderstanding of the crypto market in general.
- Experience or strong interest in copywriting.
- Good understanding of branding, performance marketing and analytics.
- Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
- Has worked in big teams and has experience managing projects with numerous stakeholders
- 5+ years of experience in marketing campaign
- Strong sense of responsibility and resistance to stress.
- Self-motivated and results-oriented
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingproofreadingmarketing analyticsproject managementperformance marketingdata analysiscampaign managementuser acquisitionbrandingtest-and-learn strategies
Soft skills
communicationcreativitycollaborationself-motivationresults-orientedresponsibilitystress resistanceteam managementstakeholder managementadaptability