Binance

Marketing Campaign Specialist

Binance

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇹🇼 Taiwan

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Job Level

Mid-LevelSenior

About the role

  • Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more.
  • Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth.
  • Maintain a company-wide campaigns calendar, including local and global campaigns.
  • Collaborate across teams to help optimize and potentially combine campaigns under one central theme.
  • Copywriting and proof-reading campaign related communications.
  • Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
  • Innovate and implement test-and-learn strategies along with delivering results.
  • Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns

Requirements

  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
  • Experience working with integrated marketing campaigns.
  • Project management skillsUnderstanding of the crypto market in general.
  • Experience or strong interest in copywriting.
  • Good understanding of branding, performance marketing and analytics.
  • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
  • Has worked in big teams and has experience managing projects with numerous stakeholders
  • 5+ years of experience in marketing campaign
  • Strong sense of responsibility and resistance to stress.
  • Self-motivated and results-oriented
Benefits
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingproofreadingmarketing analyticsproject managementperformance marketingdata analysiscampaign managementuser acquisitionbrandingtest-and-learn strategies
Soft skills
communicationcreativitycollaborationself-motivationresults-orientedresponsibilitystress resistanceteam managementstakeholder managementadaptability