Business Development Manager – VIP / Institutional Growth

Binance

Business Development Manager at Binance focused on growing spot trading volume through institutional channels. Working within the VIP team to enhance client relationships and market strategy.

Posted 6/24/2026full-timeRemote • 🇭🇰 Hong KongMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Acquire and activate VIP-tier clients, prop trading firms, hedge funds, market makers, HNW retail desks, and convert them into sustained spot volume contributors
Own a regional volume target and track performance against spot market share metrics vs competitors
Identify and work with internal teams to design incentive structures or campaign responses
Build localised go-to-market strategies that adapt global Binance products to regional market structure, client behaviour, and regulatory context
Develop and maintain relationships with regional trading communities, OTC desks, VIP aggregators, and local crypto networks
Co-ordinate with internal teams on regional trading competitions, fee promos, and volume campaigns tied to measurable outcomes
Capture and structure client feedback on margin, sub-accounts, lending terms, and OTC workflow into actionable product proposals
Work with product and engineering stakeholders to validate institutional feature gaps and contribute to prioritisation discussions
Run small-scale pilots with anchor clients to test product iterations before broader rollout
Maintain your own competitive intelligence cadence, track competitor moves, fee changes, and campaign activity across named exchanges
Identify growth opportunities from market signals and initiate sprint-sized experiments (2–4 weeks) to test them
Able to produce clean, standalone briefs, CP alerts, product proposals, client summaries

Requirements

What you’ll need

5–7 years in financial services, crypto exchange, or trading BD with direct client-facing responsibility
Track record of growing trading volume or AUM at the account or segment level, can speak to specifics
Working knowledge of exchange mechanics: VIP tier structures, maker/taker fee dynamics, liquidity behaviour, fee sensitivity
Operates effectively in ambiguous, fast-moving environments without a detailed brief
Clear, direct written communication briefs and proposals that don't need heavy editing
Exposure to both TradFi (asset management, prime brokerage, treasury operations) and crypto-native environments (Strong Advantage)
Familiarity with institutional margin products, lending structures and products (Strong Advantage)
Regional market depth in SEA, MENA, Korea, or CEE (Strong Advantage)
Existing network of institutional or VIP-tier trading counterparties (Strong Advantage)

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial servicescrypto exchangetrading business developmenttrading volume growthAUM growthexchange mechanicsVIP tier structuresmaker/taker fee dynamicsinstitutional margin productslending structures

Soft Skills

client-facing responsibilitywritten communicationadaptabilityrelationship buildingcompetitive intelligenceproblem-solvingstrategic thinkingcollaborationinitiativefeedback structuring