Marketing Head
Binance
full-time
Posted on:
Location Type: Hybrid
Location: Jakarta • 🇮🇩 Indonesia
Visit company websiteJob Level
Lead
Tech Stack
Web3
About the role
- Define and execute the overall marketing strategy to position the company as a leading crypto exchange
- Collaborate closely with the executive team to ensure marketing initiatives align with overall business objectives and drive revenue growth
- Oversee brand strategy to ensure consistent, compelling messaging across all markets and channels
- Lead user acquisition efforts through performance marketing, strategic partnerships, influencer collaborations, and referral programs
- Develop and implement strategies to increase trading volume, liquidity, and user engagement
- Leverage data-driven insights to optimize marketing ROI and maximize customer lifetime value (CLV)
- Drive global community-building initiatives across online platforms (Discord, Telegram, X/Twitter) and offline events (meetups, conferences)
- Partner with product, business development, and ecosystem teams to execute co-marketing campaigns and foster ecosystem growth
- Monitor community sentiment and serve as the voice of the customer within the organization
- Build, mentor, and scale a high-performing marketing team, including specialists in digital marketing, content, branding, community, and partnerships
- Cultivate a data-driven, innovative, and collaborative team culture
- Manage marketing budgets and allocate resources efficiently across functions
Requirements
- Minimum 5 years of full stack marketing experience in crypto, fintech, financial services or internet companies
- Strong understanding of local crypto markets, blockchain technology, and Web3 ecosystem
- Proven track record of driving user growth, brand development, and global marketing campaigns
- Experience leading large-scale digital acquisition, performance marketing, and community engagement
- Exceptional leadership, communication, and cross-functional collaboration skills
- Data-driven mindset with experience using analytics and marketing automation tools
- Preferred: Prior experience at a crypto exchange, wallet, DeFi platform, or Web3 company
- Strong industry network across media, KOLs, and crypto communities
- Familiarity with regulatory considerations in different markets (AML/KYC, advertising restrictions, etc.)
- Bilingual English/local language is required to be able to coordinate with overseas partners and stakeholders.
Benefits
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
full stack marketingperformance marketingdigital acquisitioncommunity engagementdata-driven insightsmarketing automationbrand developmentuser growthtrading volume strategiesliquidity strategies
Soft skills
leadershipcommunicationcross-functional collaborationmentoringteam culture cultivationstrategic thinkingcommunity sentiment monitoringresource allocationinnovative mindsetcollaboration