Marketing

• Define and execute the overall marketing strategy to position the company as a leading crypto exchange
• Collaborate closely with the executive team to ensure marketing initiatives align with overall business objectives and drive revenue growth
• Oversee brand strategy to ensure consistent, compelling messaging across all markets and channels
• Lead user acquisition efforts through performance marketing, strategic partnerships, influencer collaborations, and referral programs
• Develop and implement strategies to increase trading volume, liquidity, and user engagement
• Leverage data-driven insights to optimize marketing ROI and maximize customer lifetime value (CLV)
• Drive global community-building initiatives across online platforms (Discord, Telegram, X/Twitter) and offline events (meetups, conferences)
• Partner with product, business development, and ecosystem teams to execute co-marketing campaigns and foster ecosystem growth
• Monitor community sentiment and serve as the voice of the customer within the organization
• Build, mentor, and scale a high-performing marketing team, including specialists in digital marketing, content, branding, community, and partnerships
• Cultivate a data-driven, innovative, and collaborative team culture
• Manage marketing budgets and allocate resources efficiently across functions

Marketing Head

Regional Marketing Manager