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Marketing Manager
BinanceMarketing Manager executing all aspects of local marketing at Binance, a leading global blockchain ecosystem focusing on cryptocurrency exchange. Involves community engagement, marketing partnerships, and analytics for user acquisition.
Tech Stack
Tools & technologiesWeb3
About the role
Key responsibilities & impact- Full 360 local marketing execution: both online and offline: Events, Partnerships, CRM, Users Lifecycle, SEO & ASO
- Secure External Marketing Acquisition + Existing Users Retention
- Hyper Localization across Blogs, CRM, announcements to deliver cultural adoption
- Social Media channels management, Community Engagement with Binance Angels, KOLs Onboarding & Partnerships
- Manage local marketing budgets, ensuring efficient allocation and ROI
- Deliver timely and clear reporting and accountability on campaign performance
Requirements
What you’ll need- Minimum 3 years of relevant marketing experience (Web3, fintech, or agency background preferred)
- Proven track record in partnerships, campaign management, community building, or lifecycle marketing
- Previous experience working in a Web3/crypto marketing agency or startup is highly desirable
- Native Romanian and fluent English language proficiency
- Strong analytical skills, with the ability to translate insights into actions
Benefits
Comp & perks- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOASOCRMcampaign managementcommunity buildinglifecycle marketingbudget managementreportinganalytical skills
Soft Skills
communicationaccountabilitycultural adoptionengagement