Regional Marketing Specialist, South East Asia

Binance

Regional Marketing Specialist managing community initiatives for Binance, the largest cryptocurrency exchange, across social media and events. Collaborating with a global team for community growth.

Posted 5/8/2026full-timeRemote • 🇸🇬 SingaporeJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
Identify additional avenues to build community, KOL/Affiliates Management.
Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
Brainstorming and implementing online/offline event plans and concepts.
Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Requirements

What you’ll need

Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
Understanding of cryptocurrency related terminologies and trends.
Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Excellent organizational skills, ability to multitask with great time management skills.

Benefits

Comp & perks

Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

community managementevent managementcontent marketingsocial media managementbudget managementdata analysiscampaign executionperformance measurementKOL managementacquisition growth

Soft Skills

emotional intelligenceownershiporganizational skillsmultitaskingtime managementflexibilitycreativitycommunicationcollaborationpassion for start-ups