Binance

Merchant Management Lead

Binance

full-time

Posted on:

Location Type: Remote

Location: Hong Kong

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Job Level

Senior

About the role

  • Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth
  • Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality
  • Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)
  • Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity
  • Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention
  • Establish merchant growth programs, including training, enablement tools, incentives, and traffic support
  • Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency
  • Drive international expansion efforts, including multi-language and multi-region merchant strategies

Requirements

  • Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations
  • Strong understanding of the merchant lifecycle (Onboarding to Activation to Growth to Dormancy to Reactivation)
  • Experience managing 10,000+ active merchants on the supply side
  • Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels
  • Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty
  • Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required
  • Bilingual in English and Chinese, with exposure to international markets or global operations
  • Strong analytical and strategic thinking skills, with a data-driven approach to decision-making
  • Self-starter with the ability to learn and apply AI tools to improve operational efficiency
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
merchant lifecycle managementmerchant acquisitioncommunity buildingdata-driven decision makingsupply-side operationscohort-based operationsmulti-language strategiesinternational market exposureanalytical skillsstrategic thinking
Soft Skills
self-starterengagement fosteringloyalty buildingcross-functional collaborationscalable channel developmentculture buildingoperational efficiency improvementproblem-solvingadaptabilitycommunication