Binance

Senior PR Manager

Binance

full-time

Posted on:

Location Type: Remote

Location: South Korea

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Job Level

Senior

About the role

  • Develop and execute an integrated PR and communications strategy for Southeast Asia, aligned with Binance’s global positioning and local market realities.
  • Prioritize SEA as core growth markets, ensuring deeper media engagement, stronger visibility, and sustained brand credibility.
  • Adapt messaging and approach for restricted or smaller markets, focusing on compliance-safe communications and reputation management.
  • Build, maintain, and expand strong relationships with top-tier, business, financial, and tech media across the region.
  • Secure consistent, high-quality media coverage including interviews, op-eds, commentary, and feature stories.
  • Position Binance spokespeople as credible thought leaders on crypto, blockchain, financial innovation, and regulation-aware growth.
  • Work closely with Legal, Compliance, and Policy teams to ensure all external communications are accurate, compliant, and risk-appropriate.
  • Support communications around regulatory developments, market restrictions, and compliance milestones in a clear and responsible manner.
  • Act as a key communications partner during issues management or crisis scenarios.
  • Lead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.
  • Ensure announcements are localized appropriately while maintaining a consistent regional narrative.
  • Coordinate with global PR teams to align timing, messaging, and spokesperson strategy.
  • Manage and guide local PR agencies where applicable, ensuring clear briefs, high standards, and measurable outcomes.
  • Collaborate cross-functionally with Marketing, Social, Community, Partnerships, and Global Comms teams.
  • Provide senior-level counsel to internal stakeholders on media strategy and public positioning.
  • Track and analyze PR performance using key metrics (share of voice, sentiment, message pull-through, tier-1 coverage).
  • Deliver clear monthly and quarterly reports with insights, risks, and recommendations.
  • Continuously refine strategy based on data, market feedback, and regulatory context.

Requirements

  • 8–12+ years of experience in public relations, communications, or corporate affairs.
  • Strong background in financial services, fintech, technology, crypto, or regulated industries.
  • Direct, hands-on experience managing multi-market or regional PR strategies in Asia (Japan/Korea).
  • Excellent media instincts with strong storytelling and message framing skills.
  • High level of regulatory awareness and risk sensitivity.
  • Ability to operate strategically while remaining execution-focused.
  • Strong stakeholder management and cross-cultural communication skills.
  • Confident advisor to senior leaders and spokespersons.
  • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Benefits
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationscommunications strategymedia engagementreputation managementcrisis managementPR planningperformance analysisstorytellingmessage framingregulatory compliance
Soft Skills
stakeholder managementcross-cultural communicationstrategic thinkingexecution focusadvisory skillsrelationship buildingmedia instinctsdata-driven decision makinginsight generationrisk sensitivity