Marketing

• Plan, execute, and optimize integrated marketing campaigns across various channels to drive brand awareness, engagement, and growth in key business metrics;
• Lead data-driven campaigns, experimentation, A/B testing and product positioning rooted in deep customer and market understanding across all marketing channels, including CRM, digital, social media, performance marketing, and affiliate marketing;
• Organize and deliver both online events (e.g., webinars) and offline initiatives such as conferences, community meetups, and local activations;
• Manage and grow the Binance Angels volunteer program locally, ensuring high engagement, smooth operations, and strong alignment with community goals;
• Plan and implement community-building strategies via various local social channels and offline events to drive engagement and foster a sense of community among our users;
• Identify, pitch, and secure local partnerships that support business growth, brand visibility, and ecosystem expansion;
• Foster and maintain strong relationships with the Binance community, partners, and stakeholders through regular communication and engagement activities;
• Monitor market trends, competitor activity, and industry developments to proactively identify opportunities and challenges;
• Collaborate closely with the PL Marketing Lead and cross-functional teams including product, operations, regional marketing, and global stakeholders to ensure cohesive and effective execution.

Marketing Manager

Field Marketing Intern

Junior Marketing Specialist

Specjalista ds. Marketingu

Field Marketing Manager