Binance

CRM Operation Specialist

Binance

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇸🇬 Singapore

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Job Level

JuniorMid-Level

Tech Stack

AndroidiOS

About the role

  • Plan, create, approve, and send multi-channel CRM campaigns, including App Push notifications, email, and social pushes, ensuring content aligns with brand guidelines and user preferences.
  • Monitor and streamline campaign workflows to reduce creation time, approval time, and send time, improving overall CRM efficiency.
  • Track and analyze deliverability rates across all channels, identify bottlenecks (e.g., platform restrictions or user permission issues), and propose solutions, such as optimizing push timing and copy via A/B testing.
  • Monitor open rates, leveraging user behavior data (e.g., activity, preference tags) for personalized segmented pushes to enhance engagement and conversion.
  • Maintain customer data in CRM systems, ensuring data accuracy, segmentation, tagging, and deduplication.
  • Collaborate with cross-functional teams (e.g., Product, Marketing, Development) to gather requirements, and process solutions for issues.
  • Utilize analytics tools for data mining to identify inefficiencies (e.g., lower Android deliverability vs. iOS) and implement automated workflows to reduce manual intervention.
  • Conduct A/B testing and experiments to optimize channel combinations (e.g., Push + SMS), aiming to improve CRM efficiency by 20% from current benchmarks.
  • Focus on new features to improve efficiency
  • Exploring new channels/tools for CRM to Improve user loyalty
  • Focus on AI tools can give operator different options to reactivate users

Requirements

  • Bachelor’s degree or above in Marketing, Data Analytics, Computer Science, or related fields preferred.
  • 2-4 years of CRM operations or digital marketing experience, with at least 2 years of multi-channel push campaign experience
  • Proficient in CRM platforms (e.g., Braze, Salesforce, HubSpot) and push tools.
  • Strong data analysis skills
  • Excellent communication and coordination skills to streamline cross-department approval processes.
  • Knowledge of privacy regulations and channel specifics
  • Results-oriented, detail-focused, fast learner; sensitive to user experience with the ability to derive business insights from data.
  • Nice-to-Haves: Experience with e-commerce, finance, or content apps; familiarity with OKR frameworks or agile methodologies.
Benefits
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM campaignsA/B testingdata analysismulti-channel push campaignsegmentationdeduplicationautomated workflowsuser behavior dataanalytics toolsoptimization
Soft skills
communicationcoordinationresults-orienteddetail-focusedfast learnersensitivity to user experiencecollaborationproblem-solvingcreativityadaptability
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