Marketing

• Full ownership of educational initiatives in Kyrgyzstan — from ideation and planning to execution and performance evaluation;
• Develop and scale educational programs tailored to the Kyrgyz market, aligned with Binance’s strategic priorities;
• Collaborate closely with the Ministry of Education and other governmental and academic institutions to establish and deliver long-term educational projects;
• Plan, organize, and execute both offline and online educational events (roadshows, student programs, crypto schools, webinars);
• Manage the local marketing budget for educational initiatives with a strong focus on ROI and efficiency;
• Engage with stakeholders such as universities, schools, student organizations, and partners to maximize outreach and impact;
• Own analytics and reporting — track the effectiveness of educational campaigns, prepare reports, and optimize initiatives based on data-driven insights;
• Governmental and institutional relationship management;
• Strong project management skills — ability to independently run multiple initiatives in parallel and deliver high-quality outcomes on time.

Education Marketing Manager

Marketing Manager