Marketing Manager
Binance
full-time
Posted on:
Location Type: Remote
Location: Remote • Kyrgyzstan
Visit company websiteJob Level
JuniorMid-Level
Tech Stack
Web3
About the role
- Take full ownership of KG regional marketing, from business strategy to marketing on-hands daily execution;
- Develop and execute non-standard marketing initiatives that resonate with local culture and users;
- Sign sponsorship projects and execute them independently;
- Design and execute user growth campaigns across acquisition, activation, and retention;
- Build and strengthen community engagement, working closely with Binance Angels and local partners;
- Organize and manage offline and online events (meetups, roadshows, collaborations);
- Manage local marketing budgets, ensuring efficient allocation and ROI;
- Deliver timely and clear reporting and accountability on campaign performance;
- Collaborate cross-functionally with global and product marketing teams to localize campaigns.
Requirements
- Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred);
- Proven track record in campaign management, community building, or brand management;
- Bilingual English/Kyrgyz is required to be able to coordinate with overseas partners and stakeholders. Russian is nice to have;
- Strong analytical skills, with the ability to translate insights into actions;
- Comfortable taking full ownership and operating with accountability;
- Based in Kyrgyzstan with a wide network within the country is a must;
- Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementcommunity buildingbrand managementuser growth campaignsmarketing strategybudget managementreportingevent managementlocalization
Soft skills
analytical skillsownershipaccountabilitycollaborationcommunication