Marketing

• Take full ownership of KG regional marketing, from business strategy to marketing on-hands daily execution;
• Develop and execute non-standard marketing initiatives that resonate with local culture and users;
• Sign sponsorship projects and execute them independently;
• Design and execute user growth campaigns across acquisition, activation, and retention;
• Build and strengthen community engagement, working closely with Binance Angels and local partners;
• Organize and manage offline and online events (meetups, roadshows, collaborations);
• Manage local marketing budgets, ensuring efficient allocation and ROI;
• Deliver timely and clear reporting and accountability on campaign performance;
• Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Marketing Manager

Education Marketing Manager