Binance

Senior Marketing Manager

Binance

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇰🇿 Kazakhstan

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Job Level

Senior

Tech Stack

Web3

About the role

  • Take full ownership of KZ regional marketing, from business strategy to marketing on-hands daily execution;
  • Develop and execute non-standard marketing initiatives that resonate with local culture and users;
  • Sign sponsorship projects and execute them independently;
  • Design and execute user growth campaigns across acquisition, activation, and retention;
  • Build and strengthen community engagement, working closely with Binance Angels and local partners;
  • Organize and manage offline and online events (meetups, roadshows, collaborations);
  • Manage local marketing budgets, ensuring efficient allocation and ROI;
  • Deliver timely and clear reporting and accountability on campaign performance;
  • Collaborate cross-functionally with global and product marketing teams to localize campaigns.

Requirements

  • Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred);
  • Proven track record in campaign management, community building, or lifecycle marketing;
  • Native or advanced level Russian/Kazakh proficiency;
  • Strong analytical skills, with the ability to translate insights into actions;
  • Comfortable taking full ownership and operating with accountability;
  • Strong English communication skills (both written and spoken);
  • Previous experience working in a Web3/crypto marketing agency or startup is highly desirable.
Benefits
  • Competitive salary and company benefits
  • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign managementcommunity buildinglifecycle marketinguser growth campaignsmarketing strategybudget managementreporting and accountabilityevent management
Soft skills
analytical skillsownershipaccountabilitycommunication skills