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Associate Director of Events
BillionToOneAssociate Director leading event marketing for BillionToOne, a molecular diagnostics company. Driving prenatal conferences, experiential activations, pipeline growth, and scalable marketing operations.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event marketing strategy, budget management, and performance analysis within the healthcare sector. Proven ability to lead cross-functional teams, optimize operational processes, and drive measurable commercial outcomes.
Highest-signal resume keywords
Event Marketing StrategyKPI DevelopmentBudget ManagementCross-Functional LeadershipHealthcare Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven RecommendationsAudience SegmentationPortfolio StrategyMulti-Channel Event CampaignsROI FrameworkPerformance AnalysisOperational ExcellenceEvent Technology OptimizationPipeline GenerationCommercial Performance
Soft Skills
Strategic ThinkingExecutive CommunicationRelationship BuildingCollaborative LeadershipProblem Solving
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in CommunicationsBachelor’s Degree in Business
Industry Keywords
HealthcareDiagnosticsBiotechMedtechLife Sciences
About the role
Key responsibilities & impact- Lead the strategy, performance, and evolution of event marketing across national prenatal conferences, regional and local prenatal events, and strategic experiential activations
- Define the long-term vision, investment strategy, portfolio, pipeline generation, organizational design, and operational excellence of the event marketing function
- Develop annual event marketing strategy and investment plans using data-driven recommendations
- Define audience segmentation, event portfolio strategy, channel mix, and integrated marketing approaches
- Partner with Executive Leadership, Sales, Product Marketing, Marketing, and Medical Affairs on company and go-to-market priorities
- Own event marketing contributions to pipeline generation, revenue, customer acquisition, and commercial performance
- Establish KPIs and performance frameworks for pipeline, conversion, attendance quality, ROI, and business impact
- Analyze event portfolio performance and optimize resource allocation and return on investment
- Present executive-level business reviews and recommendations
- Lead and develop prenatal events support, including employees, contractors, agencies, and external partners
- Build delegation models, ownership structures, standardized operating procedures, and scalable systems
- Establish communication cadences, planning frameworks, governance processes, and operating models
- Identify organizational risks, resolve cross-functional challenges, and communicate mitigation plans
- Improve operational processes, technology, vendor partnerships, and resource planning
- Deliver differentiated event experiences that strengthen the brand, customer relationships, and commercial objectives
- Guide flagship events while empowering the team to own day-to-day planning and execution
- Partner with Brand and Design leaders on consistent customer experiences
- Track industry trends, event technologies, and engagement strategies
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 8–10+ years of experience in event marketing or field marketing within healthcare
- Experience owning significant event marketing budgets and portfolio investment decisions
- Strong analytical and business acumen, including KPI, ROI framework, and executive reporting experience
- Experience managing national conferences, regional events, experiential activations, and multi-channel event campaigns
- Strong strategic thinking paired with exceptional operational and executional rigor
- Demonstrated success partnering with Sales leadership to deliver measurable pipeline growth and commercial outcomes
- Proven ability to influence executive stakeholders and drive cross-functional decision-making
- Strong executive presence and communication skills
- Ability to build scalable operational systems, improve cross-functional alignment, and lead through ambiguity
- Comfortable operating in fast-paced environments while driving clarity, accountability, and momentum
- Healthcare, diagnostics, biotech, medtech, or life sciences experience strongly preferred
- Collaborative, low-ego leadership and strong relationship-building and cross-functional influence
Benefits
Comp & perks- Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%
- Extremely generous Family Bonding Leave for eligible employees (16 weeks, paid at 100%)
- Supplemental fertility benefits coverage
- Retirement savings program including a 4% Company match
- Increase paid time off with increased tenure
- Latest and greatest hardware (laptop, lab equipment, facilities)
- Daily on-site lunches provided from top eateries
- A variety of perks on campus (state of the art gym, restaurant)
- Free on-site EV charging (compatible with all EVs, including Tesla)
- Generous equity options offering
- Corporate bonus program
- Open, transparent culture that includes weekly Town Hall meetings