Bikeleasing-Service Deutschland

Marketing Automation, CRM Manager

Bikeleasing-Service Deutschland

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You develop and implement automated marketing processes and create strategic concepts for multi-stage marketing and sales campaigns, particularly for lead generation and customer retention across the entire lifecycle
  • For targeted customer acquisition and activation, you design innovative lead magnets and coordinate the content and visual implementation within the marketing team for all brands in our group
  • With well-designed automations you enable our target audiences to experience a seamless customer experience, from the first interaction to long-term retention
  • You segment customer data, apply relevant A/B testing strategies, and manage automated processes across all brands to support both acquisition and retention goals
  • Your analytical and data-driven approach enables you to evaluate our campaigns against key KPIs and deliver valuable insights for planning and optimizing future activities. You place special emphasis on conversion, engagement, and retention metrics across all brands

Requirements

  • Your HubSpot skillset ranges from designing thoughtful journeys and visually crafting individual emails to the technical implementation of high-performing workflows and their continuous optimization
  • Having implemented successful measures in both B2B and B2C, you know exactly how to deploy whitepapers, content pieces, and videos effectively
  • CPA, CAC, CLV, lead scoring, and lead nurturing are not just buzzwords for you—they are part of your core repertoire
  • You have a deep technical understanding, are highly familiar with integrating different systems via APIs, and have already supported processes around data integration and automation
  • The ideal mix of visionary thinking, creative flair, and technical know-how completes your profile
Benefits
  • A solid technical setup and a well-structured onboarding
  • You are part of our growth, can drive many initiatives and actively help shape them — together we create strong career prospects
  • Expect maximum flexibility — supported by our modern flexitime model and our workation policy
  • Via Probonio you receive a monthly €50 voucher of your choice — plus €60 annually for your birthday
  • In addition to attractive insurance conditions for your company pension plan, you also receive capital-forming benefits (employer savings contributions)
  • You can lease up to two bicycles or e-bikes (pedelecs) through the employer
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
automated marketing processesA/B testing strategiesdata integrationworkflow optimizationlead scoringlead nurturingcustomer segmentationcampaign evaluationconversion metricsengagement metrics
Soft Skills
analytical approachdata-driven decision makingvisionary thinkingcreative flairteam coordination