Conduct user research — interviews, usability testing, survey analysis, and support channel review — to understand where and why patients disengage from treatment.
Analyze product usage data and engagement metrics to identify drop-off points, retention patterns, and opportunities for intervention across the patient journey.
Design and run experiments to test engagement hypotheses: define success metrics, monitor results, analyze outcomes, and present actionable recommendations to product leadership.
Design UX flows and interaction patterns that address identified engagement gaps — collaborating with design and clinical teams to ensure solutions are both intuitive and therapeutically effective.
Own configuration and optimization of engagement journeys in Iterable — including push notifications, SMS, in-app messages, email, lifecycle messaging, re-engagement flows, and frequency capping.
Design conversational AI and chatbot flows that support patient engagement, leveraging AI tools to prototype and iterate on conversational experiences.
Author product requirements documents (PRDs) and feature specifications that translate engagement insights into clear, actionable engineering work.
Triage incoming bugs and product issues: verify, assess severity, coordinate with engineering on root cause analysis, and manage resolution through to closure.
Leverage AI tools (e.g., Claude, ChatGPT) to accelerate research synthesis, experiment analysis, spec drafting, and decision support.
Partner with clinical and data teams to ensure engagement changes align with therapeutic design principles, clinical evidence standards, and regulatory requirements.

Requirements

3–5 years of product management experience in health tech, telehealth, SaMD, or consumer wellness — with a focus on mobile app experiences
Experience working on learning products, behavior change apps, or self-improvement platforms where sustained user engagement is the core product challenge
Deep empathy for users and a strong UX sensibility — you have opinions about what makes a great product experience, you can critique flows and wireframes with specificity, and you push for designs that are simple and intuitive over feature-complete
Demonstrated experience running experiments and making data-informed product decisions
Hands-on proficiency with product analytics tools (PostHog, Amplitude, Mixpanel, or similar) and engagement platforms (Iterable, Braze, or similar)
Ownership mentality — you take initiative, manage your own workstreams, and drive projects to completion with minimal direction
Strong communication skills — you can author clear PRDs, synthesize research into concise recommendations, and keep stakeholders aligned
Comfort with AI-assisted workflows and a demonstrated ability to evaluate and iterate on AI-generated output
Experience with digital therapeutics, FDA SaMD, or regulated health software
Familiarity with SQL or willingness to develop data querying skills
Working knowledge of Jira and Figma
Experience designing or configuring conversational AI or chatbot experiences

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

user researchusability testingsurvey analysisdata analysisexperiment designproduct requirements documentsbug triageSQLconversational AIchatbot design

Soft Skills

empathyUX sensibilitycommunicationownership mentalityinitiativeproject managementdata-informed decision makingsynthesis of researchstakeholder alignmentcritique of designs