Senior Manager – Strategic Partnerships, RMN Development

BIG HAPPY

Execution-focused leader scaling Retail Media Network Partnerships division at Big Happy. Managing partner relationships and aligning programmatic offerings with retail supplier briefs.

Posted 7/31/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Retail Media Networks (RMNs) and Shopper Marketing, with a strong ability to cultivate partnerships and drive revenue through strategic execution and data-driven insights. Proficient in developing sales playbooks and training programs to enhance team performance and alignment with brand objectives.

Highest-signal resume keywords

Retail Media Networks (RMNs)Shopper MarketingProgrammatic AdvertisingAnalytical SkillsAccount Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Closed-Loop AttributionPerformance Metrics AnalysisSales Playbook DevelopmentCampaign Performance MonitoringTechnical Product Roadmap Integration

Soft Skills

Effective CommunicationRelationship BuildingIndependent Workflow ManagementInfluence Without Authority

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Monetization LeadsCommercial PartnershipsJoint Business Plan (JBP)Geofenced In-Store DOOH CampaignsShopper Mobile Activations

About the role

Key responsibilities & impact

Act as the strategic partner to the VP, operationalizing the RMN go-to-market framework and managing day-to-day initiatives to activate preferred partner status.
Cultivate, maintain, and deepen daily relationships with monetization leads, commercial partnership teams, and product managers within RMNs, as well as shopper marketing agency leads.
Partner closely with internal Sales and RMN co-selling teams to align Big Happy's high-impact programmatic offerings with retail supplier briefs (e.g., geofenced in-store DOOH campaigns and shopper mobile activations).
Partner closely with internal Sales, Product, Marketing, and Client Services teams to align RMN data feedback (e.g., sharing back Device IDs or integrating with clean rooms) with our technical product roadmap—driving results through influence rather than direct authority.
Build and roll out RMN-specific sales playbooks, offsite POVs, and closed-loop measurement case studies. Lead training sessions to ensure RMN sales forces understand how to easily position and pitch Big Happy to their brand advertisers.
Monitor, analyze, and report on RMN partnership revenue adoption, campaign performance, and Joint Business Plan (JBP) milestones to internal leadership.

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience.
5+ years of professional experience specifically within Retail Media Networks (RMNs), Shopper Marketing, or Brand/Agency-side Retail Media Activation.
Exhibit a natural "builder" mentality with a strong focus on seamless execution and independent workflow management.
Deep understanding of how RMNs are structured, how offsite programmatic inventory is sold and integrated, and contemporary closed-loop attribution/measurement methodologies.
Demonstrate a history of fostering account growth and the confidence to present effectively to mid-and-senior-level external agency leadership.
Communicate with clarity, effectively distilling complex technical platform features into tangible business value for media planners and strategists.
Strong analytical skills with an ability to leverage performance metrics and spend data to drive joint business objectives.
Comfortable with travel to and from retail Headquarters at least 1x/month

Benefits

Comp & perks

Full-time position with a competitive base salary and bonus structure
Access to benefits, including Healthcare, Dental, and Vision
HSA/FSA matching
Participation in Big Happy’s stock program
Paid Parental Leave
Friday Half Days (except Q4)
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact