Digital Marketing Specialist

BIG HAPPY

Digital Marketing Specialist supporting integrated digital marketing initiatives across various channels at Big Happy. Collaborating with Marketing, Creative, and Sales teams on campaign performance.

Posted 5/26/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Support the execution and optimization of paid media campaigns across platforms including Meta, Google, LinkedIn, and programmatic channels.
Own campaign setup, audience targeting, budget pacing, QA, and performance monitoring.
Manage day-to-day website updates, landing page coordination, and CMS maintenance.
Support SEO best practices including metadata updates, keyword optimization, and website performance monitoring.
Coordinate organic social media content creation, publishing, scheduling, content calendars, and community management support.
Assist with email marketing campaign builds, audience segmentation, testing, and deployment.
Compile campaign performance reports and help identify optimization opportunities across digital channels.
Coordinate with Marketing and Creative teams to ensure assets, messaging, and deliverables are aligned and delivered on time.
Help maintain organized campaign documentation, timelines, reporting, and workflows.
Monitor digital marketing trends, platform updates, and emerging opportunities to support continued growth and innovation.

Requirements

What you’ll need

2-4 years of experience in digital marketing, paid media, or campaign coordination.
Familiarity with platforms including Hubspot, Meta Ads Manager, Google Analytics, Webflow and social media management tools.
Organizational and project management skills with strong attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Analytical mindset with the ability to interpret campaign performance data and identify opportunities for optimization.
Strong written and verbal communication skills.
Experience working cross-functionally with Marketing, Creative, Sales, Client Services, or external partners.
Understanding of comprehensive digital marketing best practices across paid, owned, and earned channels.

Benefits

Comp & perks

Full-time position with a competitive base salary
Access to benefits, including Healthcare, Dental, and Vision
Unlimited PTO - take what you need
Big Happy-provided laptop
Participation in Big Happy’s stock program
Paid Parental Leave
Summer Fridays
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid mediaSEOemail marketingaudience targetingbudget pacingcampaign performance monitoringkeyword optimizationcontent creationdata analysisdigital marketing best practices

Soft Skills

organizational skillsproject managementattention to detailanalytical mindsetcommunication skillsability to manage multiple projectscross-functional collaborationtime managementproblem-solvingcreativity