Programmatic Ad Ops Analyst

BIG HAPPY

Programmatic Ad Ops Analyst managing programmatic campaigns across DSPs for Big Happy. Focusing on performance tracking, optimization, and collaboration with internal teams.

Posted 5/26/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $55,000 - $65,000 per yearWebsite

About the role

Key responsibilities & impact

Build, launch, and manage programmatic campaigns across DSPs
Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance for our clients.
Monitor pacing and budgets to ensure full delivery
Implement optimization strategies around inventory management, engagement, sales, awareness, brand safety, viewability, and bidding strategies to align with client needs and best practices
Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans.
Partner with analytics and strategy teams to align insights with messaging and creative testing.
Produce clear reporting with actionable recommendations.
Maintain accurate trafficking of creatives, pixels, and tracking tags (including GTM, UTM, and 3rd-party measurement tools).
Serve as a go-to internal resource for programmatic platform capabilities, updates, and opportunities.
Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans.
Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights.

Requirements

What you’ll need

1–2+ years of hands-on programmatic ad buying experience (DSP or SSP), particularly in Mobile or DOOH
Familiarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.
Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability.
Strong analytical mindset with the ability to interpret data and translate insights into action.
Comfortable working in fast-moving environments and managing multiple campaigns at once.

Benefits

Comp & perks

Full-time position with a competitive base salary and commissions
Access to benefits, including Healthcare, Dental, and Vision
Participation in Big Happy’s stock program
Paid Parental Leave
Unlimited PTO
Big Happy-provided laptop
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

programmatic ad buyingDSPSSPaudience targetinginventory managementoptimization strategiescampaign performance monitoringpixel implementationKPI optimizationdata analysis

Soft Skills

analytical mindsetcommunicationtroubleshootingcollaborationreportingtime managementadaptabilityproblem-solvingclient managementactionable recommendations