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Head of Content
BHM HoldingsHead of Content at BHM overseeing the digital editorial strategy and audience engagement. Leading content management and team collaboration to shape the organisation's digital presence.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital content creation and editorial management, with a strong focus on audience engagement and performance analytics. Proven ability to lead editorial teams, develop strategic content initiatives, and stay ahead of digital media trends.
Highest-signal resume keywords
Digital Content CreationEditorial ManagementAudience Engagement StrategiesLeadership and Team DevelopmentContent Performance Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Journalism PrinciplesContent Creation TechniquesSEO StrategiesDigital Analytics ToolsWriting and EditingProofreadingContent Distribution StrategiesDigital Monetisation ModelsAudience Behaviour AnalysisEditorial Best Practices
Soft Skills
Leadership SkillsEffective Decision-MakingMentoring and GuidanceCollaborationCommunication Skills
Tools & Technologies
Digital Content Management SystemsSocial Media PlatformsEmail NewslettersAnalytics Tools
Certifications & Qualifications
Tertiary Education in JournalismPostgraduate Degree in Relevant Discipline
Industry Keywords
Digital MediaEntertainment MediaLifestyle MediaContent StrategyCommunity Engagement
About the role
Key responsibilities & impact- Overseeing the planning, creation, and curation of high-quality digital content, including articles, videos, podcasts, and interactive features
- Ensuring that all digital content is engaging, accurate, and adheres to our editorial standards
- Leading the editorial team in generating fresh and captivating content ideas that resonate with the digital audience
- Monitoring content performance analytics and user feedback to optimise content strategy and improve audience engagement
- Developing and implementing the organisation's digital editorial strategy in alignment with its mission and target audience
- Setting the tone, style, and direction for all digital content produced, ensuring consistency and relevance
- Staying updated on digital media trends, audience preferences, and emerging platforms to guide content decisions
- Collaborating with the management and other stakeholders to identify growth opportunities and innovative content formats
- Leading and inspiring the editorial team, fostering a collaborative and innovative work environment
- Setting clear expectations, goals, and performance standards for team members
- Providing guidance, mentorship, and constructive feedback to help team members grow and excel in their roles
- Managing editorial workflows, deadlines, and resource allocation to ensure timely and efficient content delivery across digital platforms
- Developing strategies to engage and grow the organisation's digital audience across various platforms, including website, social media, and email newsletters
- Analyzing audience metrics and user behaviour to identify content performance trends and make data-driven decisions
- Collaborating with the marketing and digital teams to optimise content distribution and promotion strategies
- Fostering a strong connection with the digital audience by actively participating in community engagement activities and responding to feedback
- Establishing and maintaining relationships with external partners, including digital platforms, influencers, creatives and industry stakeholders
- Seeking opportunities for content collaborations, syndication, and strategic partnerships to expand the organisation's digital reach
- Representing the organisation at industry events, conferences, and media appearances to enhance our digital presence.
Requirements
What you’ll need- Tertiary education (e.g. Higher Diploma, Bachelor's) in Journalism, Communications, Digital Media, or a related field (required)
- Postgraduate degree in a relevant discipline (preferred)
- 5+ years of experience in digital journalism or content creation, with at least 3 years in a senior editorial or management role
- Experience in the entertainment and lifestyle media industries is highly desirable
- Strong understanding of digital journalism principles, content creation techniques, and editorial best practices
- Exceptional writing, editing, and proofreading skills, with a keen eye for digital storytelling and engagement
- Familiarity with digital content management systems, SEO strategies, and digital analytics tools
- Proven track record of leading and managing a distributed digital editorial team
- Strong leadership skills, including the ability to motivate, mentor, and guide team members in a digital environment
- Effective decision-making abilities and the capacity to handle multiple projects and priorities in a fast-paced digital landscape
- In-depth knowledge of the digital media landscape, including emerging trends, platforms, and audience behaviour
- Understanding of social media platforms, content distribution strategies, and audience engagement techniques
- Familiarity with digital monetisation models, advertising trends, and digital revenue generation
- Excellent communication skills, both written and verbal.
Benefits
Comp & perks- Competitive pay
- Premium group life insurance
- Premium Healthcare Insurance