SEO & Discoverability Analyst

BHG Financial

SEO & Discoverability Analyst managing brand visibility across digital platforms at BHG Financial. Focused on optimizing content for discoverability and enhancing user engagement.

Posted 5/21/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

AEMWordPress

About the role

Key responsibilities & impact

Manage and publish website content in Adobe Experience Manager (AEM), including formatting, metadata, internal linking, claims updates, and on-page SEO implementation
Support SEO-driven website initiatives including blog publishing, content refreshes, landing page optimization, product page updates, CTA implementation, and content structure improvements
Assist the SEO team in documenting key actions, timelines, and measurable KPI impact
Collaborate with SEO team and cross-functional teams to improve website performance, product visibility, and application start rates through ongoing content and page optimization
Monitor search behavior, AI-generated answers, online discussions, and customer feedback to identify trends, FAQs, messaging gaps, and visibility opportunities related to BHG and its products
Grow product and brand visibility on organic discovery platforms (e.g., Reddit, YouTube, Quora, Substack/Medium, podcasts, and emerging communities)
Turn discovery platform insights into recommendations for SEO, content updates, product messaging, brand representation, thought leadership, and other LLM visibility priorities
Participate in relevant communities to build authority, shape narratives, and improve BHG’s UGC/knowledge-platform presence
Track and report AI discoverability metrics, including engagement, referral traffic, mentions, sentiment, and visibility across LLMs, UGC, and third-party sites
Partner with Brand, PR, Partnerships, Social Media, Analytics, and Content teams to align insights, messaging, and execution to improve brand citations and representation in SERPs, reviews, aggregator sites, and AI-generated answers
Continuously evaluate how BHG and its products are represented across search engines, AI platforms, partner ecosystems, and external discovery/UGC channels

Requirements

What you’ll need

Bachelor’s degree in communications, marketing, journalism, business, or a related field
2–5 years of experience in content, research, digital marketing, communications, or a related field (education, writing, or online-based community experience considered)
Experience working in a Content Management System (CMS) such as Adobe Experience Manager (AEM), WordPress, or similar platforms
Familiarity with SEO fundamentals including metadata, internal linking, content structure, search intent, and on-page optimization
Familiarity with Semrush and Google Search Console
Familiarity with platforms such as Reddit, YouTube, Quora, Medium/Substack, podcast platforms, or similar communities
Strong ability to analyze information, identify patterns, and synthesize insights from multiple sources (e.g., online discussions, search results, AI-generated content).
Excellent written communication skills, with the ability to explain complex topics clearly and engagingly across different formats and audiences.
Experience working with digital platforms or systems (e.g., CMS, LMS, or similar tools), including organizing and publishing content
Familiarity with publishing workflows, page formatting, and basic SEO implementation (metadata, internal linking, page structure)
Ability to collaborate cross-functionally with multiple marketing and communications teams
Nice to have: Experience working in Adobe Analytics
**Travel requirement:** Within the first 6 months of employment, all employees will travel to attend the BHG All Oars Experience. Following this event, ongoing travel is minimal—approximately 5% annually—for team on-sites, meetings, and cross-functional collaboration.
**Work Authorization:** This role is not eligible for employer-provided immigration sponsorship. To be considered, applicants must already possess valid U.S. work authorization that will not require sponsorship now or in the future.

Benefits

Comp & perks

Medical/Rx/Dental/Vision coverage for employees and their eligible family members
Competitive PTO and vacation policies
1 Friday off each month for Wellness Weekends
Company 401(k) plan with employer contributions after one year
Company-sponsored training and certification opportunities
Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
Ongoing volunteer opportunities to give back to the community through our BHG Cares program

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content managementSEOmetadatainternal linkingcontent structureon-page optimizationdigital marketingdata analysispublishing workflowsAdobe Analytics

Soft Skills

written communicationcollaborationanalytical skillssynthesis of insightspattern recognitionengagementauthority buildingnarrative shapingteamworkadaptability