BHG Financial

Senior SEO/AEO Analyst

BHG Financial

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

About the role

  • Support the SEO/AEO roadmap by executing on-page, off-page, and technical initiatives that improve visibility in both traditional search and AI-driven platforms.
  • Conduct keyword and prompt research to identify emerging opportunities across Google, Bing, and generative AI engines (ChatGPT, Gemini, Perplexity, etc.).
  • Manage ongoing schema implementation and validation using SchemaApp (FAQ, Product, Dataset, Review, and Breadcrumb schema).
  • Monitor and report on AI visibility and citation share using Profound and other analytics tools.
  • Optimize key product and conversion pages for engagement, crawlability, and structured data richness.
  • Collaborate cross-functionally with Content, PR, Web, Product, Partnerships, and Analytics teams to ensure unified SEO/AEO strategy execution.
  • Partner with agency teams to align priorities, share insights, and ensure deliverables contribute to performance goals.
  • Identify and escalate opportunities for content refreshes, internal linking improvements, and crawl efficiency.
  • Maintain performance dashboards and contribute to quarterly KPI reporting across visibility, sentiment, and authority metrics.

Requirements

  • Proficiency with SEO analytics and optimization tools: Google Search Console, Semrush, Screaming Frog, Profound, SchemaApp.
  • Solid understanding of structured data (JSON-LD) and validation tools (Google Rich Results Test, Schema.org).
  • Familiarity with web analytics platforms (Adobe Analytics, Power BI).
  • Working knowledge of HTML, CSS, and basic JavaScript for troubleshooting on-page SEO issues.
  • Ability to analyze large datasets to surface actionable SEO and discoverability insights.
  • Understanding of AI-driven search trends and how content surfaces in LLM responses.
  • Strong command of search intent analysis and mapping keywords/prompts to the customer journey.
  • Experience building content briefs or SERP gap analyses to guide content strategy.
  • Ability to connect SEO data with business outcomes (traffic, leads, funded amount).
  • Curiosity about AI, generative search, and the future of discoverability.
  • Excellent written and verbal communication; able to present findings clearly to cross-functional teams.
Benefits
  • Medical/Rx/Dental/Vision coverage for employees and their eligible family members
  • Competitive PTO and vacation policies
  • 1 Friday off each month for Wellness Weekends
  • Company 401(k) plan with employer contributions after one year
  • Company-sponsored training and certification opportunities
  • Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAEOkeyword researchon-page optimizationoff-page optimizationtechnical SEOstructured dataHTMLCSSJavaScript
Soft skills
communicationcollaborationanalytical thinkingcuriosityproblem-solving