Customer Marketing Manager
BeyondTrust
full-time
Posted on:
Location Type: Remote
Location: United States
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Tech Stack
About the role
- Manage BeyondTrust’s Case Study Program, including recruitment, execution, and promotion of customer success stories that showcase the value of BeyondTrust solutions.
- Contribute creatively and tactically to the creation and promotion of written and video content that showcases customer wins, ensuring alignment with corporate and product messaging.
- Coordinate customer speakers for webinars, conferences, prospect calls, and events.
- Develop compelling customer presentations that translate challenges, outcomes, and real-world use cases to demonstrate BeyondTrust’s impact.
- Identify and execute new strategies for curating fresh customer wins, quotes, testimonials, and proofpoints.
- Collaborate with teams such as Customer Success, Technical Account Management, and Product Marketing to recruit and develop a structured pipeline of Customer Advocates ready to participate in reference calls, events, and content.
- Establish a presence in existing BeyondTrust communities, forums, and online platforms to facilitate engagement and support the growth of the Customer Advocacy Program.
- Organize & contribute to engaging virtual & in-person events, webinars, and training sessions that foster loyalty, drive advocacy, and fuel business growth.
- Develop and nurture personal relationships with Customer Advocates, providing bespoke, white-glove experiences at every engagement.
- Support the execution of the annual Go Beyond Customer & Partner Conference.
- Coach internal teams on how to use customer stories effectively in the sales cycle.
- Manage reference requests and find new ways to recruit new reference customers.
- Collaborate with sales and product marketing teams to inject customer insights into targeted content and sales enablement materials to support selling efforts and strategic campaigns.
- Monitor key customer metrics (customer satisfaction, retention rate, net promoter score) to measure campaign effectiveness.
- Analyze customer data to identify trends and inform future marketing strategies.
- Provide regular reports to leadership on customer engagement and key performance indicators.
Requirements
- 2-4 years' experience in a customer marketing or advocacy role.
- Strong understanding of customer lifecycle marketing principles and best practices.
- Excellent relationship management and interpersonal skills to build strong customer partnerships that encourage long-term loyalty.
- Proven ability to develop and execute successful case study campaigns with measurable results.
- Proficiency in marketing automation tools and CRM systems (Salesforce, Eloqua, Craft CMS experience is a plus).
- Ability to leverage data and analytics to measure the success of campaigns and understand customer behavior.
- Collaborative approach to work effectively with cross-functional teams, including sales, product marketing, and customer success.
- Strong written communication skills to craft and contribute to compelling content that resonates with customers.
- Genuine desire to be in a customer-facing role, with a knack for fostering relationships with key customers and prospects.
- Willing to travel occasionally to support and execute in-person customer events.
- Desire to join a fast-growing team and collaborate on new ways to engage customers and address their greatest cybersecurity needs.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer lifecycle marketingcase study campaignsdata analyticscustomer satisfaction measurementretention rate analysisnet promoter score analysiscontent creationpresentation developmentcustomer insights integrationcampaign effectiveness measurement
Soft Skills
relationship managementinterpersonal skillscollaborationwritten communicationcreativitytactical executioncustomer advocacyloyalty fosteringcoachingengagement facilitation