BeyondTrust

Senior Field and Partner Marketing Manager, Public Sector

BeyondTrust

full-time

Posted on:

Location Type: Remote

Location: District of Columbia • Washington • United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Create localized demand generation strategies, integrating field events, ABM programs, and partner marketing activities, that reliably produce leads and build a pipeline for the public sector
  • Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences.
  • Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs.
  • Help manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance.
  • Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics that are tracked, analyzed, and communicated to key stakeholders.
  • Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region.
  • Partner closely with the larger public sector GTM teams to understand specific government and education market priorities

Requirements

  • 7+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.). At least 5+ years of US government experience, either in a government position or selling to government customers
  • Deep understanding of public sector personas, and familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions
  • Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities, and accelerate the pipeline through deal registration
  • Ability to logistically execute on multiple concurrent events that require effective pre, during & post motions and communication among cross-functional teams
  • Experience working with channel and strategic partners to plan and execute on programs
  • Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making
  • Team player with exceptional organizational skills and attention to detail, and the ability to work in a fast-paced and changing environment with tight deadlines
  • Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools).
  • Excellent writing and presentation skills
  • Ability to travel when needed (~20%)
Benefits
  • Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.
  • We take care of our employees so they can take care of our customers. Customers who come from all walks of life are just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdemand generation strategiesevent managementcampaign reportinglead lifecycle managementpipeline accelerationmarketing campaign implementationdata analysisKPI trackingmarketing strategies
Soft Skills
organizational skillsattention to detailteam playercommunication skillsanalytical skillsability to work under tight deadlinescollaborationcreativityproblem-solvingadaptability