Senior Analyst – Marketing Analytics

Beyondsoft

Senior Analyst focusing on digital analytics for automotive industry. Collaborating closely with client leadership and supporting digital marketing strategies to drive insights and recommendations.

Posted 7/13/2026full-timeRemote • Washington • 🇺🇸 United StatesSenior💰 $50 - $60 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital analytics, leveraging tools like Adobe Analytics and Tableau to derive actionable insights from complex data sets. Proficient in creating compelling visual presentations and dashboards that effectively communicate user engagement and campaign performance to stakeholders.

Highest-signal resume keywords

Adobe AnalyticsData VisualizationPower BIExcel Dashboard DevelopmentAgile Delivery

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web MetricsData AnalysisA/B TestingMultivariate TestingTag ManagementData InterpretationUser Acceptance TestingCampaign AnalysisData StorytellingAnalytics Reporting

Soft Skills

Critical ThinkingProblem SolvingDetail-OrientedOrganizational SkillsClient Relationship Management

Tools & Technologies

TableauPower BIAdobe TargetExcelPowerPoint

Industry Keywords

Digital MarketingUser ExperienceStakeholder EngagementData-Driven Decision MakingAgile Methodologies

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments.
Partner with multiple vendors to implement analytics requirements and streamline project processes.
Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met.
Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

Requirements

What you’ll need

Bachelor’s Degree required.
Minimum 3 - 5 years of web metrics and/or analytics experience.
Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
Experience with data visualization tools such as Tableau or Power BI.
Highly proficient in Excel with building complex dashboards.
Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.
Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners.
Can multi-task and quickly adapt to changing and conflicting priorities, while working independently.
Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools.
Implementation experience with analytics platforms such as a web reporting tool and tag management software.
Critical thinker who can problem solve and is detail-oriented and organized.
Excellent written/verbal communication and client relationship management skills.

Benefits

Comp & perks

8 paid company holidays plus 1 floating holiday
Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
401(k) retirement plan with company match, supporting long-term financial wellness
Comprehensive company-sponsored benefits for eligible employees and their families, including:
Medical, dental, and vision insurance
Health Savings Account (HSA)
Short- and long-term disability coverage
Employee Assistance Program (EAP)
Basic life and AD&D insurance
Optional voluntary benefits, allowing employees to customize coverage to their needs:
Health Care and Dependent Care FSAs
Commuter benefits
Voluntary accident and critical illness coverage
Voluntary long-term care
Additional life and AD&D insurance