Senior Analyst – Marketing Analytics

Beyondsoft

Senior Analyst in digital analytics driving marketing strategy for automotive client. Collaborating closely with client’s leadership while leveraging agile methodologies.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $50 - $60 per hourWebsite

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Hard Skills

data analysisweb metricsA/B testingmultivariate testingdata visualizationdashboard buildingtag managementuser acceptance testingdata storytellinganalytics reporting

Soft Skills

critical thinkingproblem solvingdetail-orientedorganizedmulti-taskingadaptabilitycommunicationclient relationship managementself-prioritizationstakeholder engagement

Tools & Technologies

Adobe AnalyticsAdobe TargetTableauPower BIExcelPowerPointAgile methodologiesweb reporting toolstag management softwaredata integration

Industry Keywords

digital marketinguser experiencedata-driven insightssite usabilitymedia campaign monetizationanalytics deliverydata integrityvendor managementsprint planninganalytics technologies

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies.
Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics.
Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices.
Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders.
Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data.
Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making.
Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint.
Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests.
Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments.
Partner with multiple vendors to implement analytics requirements and streamline project processes.
Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met.
Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction.

Requirements

What you’ll need

Bachelor’s Degree required.
Minimum 3 - 5 years of web metrics and/or analytics experience.
Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience.
Experience with data visualization tools such as Tableau or Power BI.
Highly proficient in Excel with building complex dashboards.
Highly proficient in PowerPoint with designing analytics-based presentations and visualizations.
Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners.
Can multi-task and quickly adapt to changing and conflicting priorities, while working independently.
Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools.
Implementation experience with analytics platforms such as a web reporting tool and tag management software.
Critical thinker who can problem solve and is detail-oriented and organized.
Excellent written/verbal communication and client relationship management skills.

Benefits

Comp & perks

Competitive hourly compensation of $50–$60/hour based on experience with clear expectations and pay transparency
8 paid company holidays plus 1 floating holiday
Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
401(k) retirement plan with company match, supporting long-term financial wellness
Comprehensive company-sponsored benefits for eligible employees and their families, including: Medical, dental, and vision insurance
Health Savings Account (HSA)
Short- and long-term disability coverage
Employee Assistance Program (EAP)
Basic life and AD&D insurance
Optional voluntary benefits, allowing employees to customize coverage to their needs: Health Care and Dependent Care FSAs
Commuter benefits
Voluntary accident and critical illness coverage
Voluntary long-term care
Additional life and AD&D insurance